Account Based Market Size, Type Analysis, Application Analysis, End-Use, Industry Analysis, Regional Outlook, Competitive Strategies And Forecasts, 2023-2032
- Report ID: ME_0098549
- Format: Electronic (PDF)
- Publish Type: Publish
- Number of Pages: 250
Market Snapshot
Source: Market Expertz
| Study Period | 2019-2032 |
| Base Year | 2023 |
| Forcast Year | 2023-2032 |
| CAGR | 8.5 |
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Account-Based Marketing (ABM) Market Analysis Report 2023-2032
The Account-Based Marketing (ABM) Market is poised for significant growth, with an estimated Compound Annual Growth Rate (CAGR) of 10.67% from 2022 to 2032. This growth is projected to result in a market size expansion of USD 6,982.43 million. The ABM industry is driven by several factors, including the focus on personalized marketing, the alignment of sales and marketing teams, and the demand for targeting high-value accounts.
Account-Based Marketing Market Overview
Drivers
The growth of the ABM market is driven by the increasing emphasis on personalized marketing strategies. Businesses recognize that targeting high-value accounts with tailored content and experiences improves engagement and conversion rates. ABM enables marketers to create campaigns specifically designed for individual accounts.
Furthermore, the alignment of sales and marketing teams is a significant driver. ABM fosters collaboration between these teams by focusing their efforts on a common set of target accounts. This alignment enhances communication, streamlines the sales cycle, and increases the likelihood of successful conversions.
Trends
Data analytics and predictive intelligence are key trends in the ABM market. Data analytics tools enable marketers to gain insights into account behavior, preferences, and interactions. These insights guide campaign strategies and content creation.
Moreover, predictive intelligence technologies assist in identifying accounts with the highest likelihood of conversion. By analyzing data patterns and historical behaviors, predictive intelligence helps marketers prioritize accounts that are more likely to engage and convert.
Restraints
Resource allocation and data accuracy challenges present significant hurdles in the ABM market. Developing personalized campaigns for each target account requires substantial resources, including content creation and campaign management. Businesses must ensure that their resource allocation aligns with the potential return on investment.
Additionally, data accuracy and quality are critical. ABM strategies rely on accurate and up-to-date account information. Inaccurate or outdated data can lead to ineffective campaigns and missed opportunities.
Account-Based Marketing Market Segmentation By Application
Among the application segments, the B2B segment is expected to witness substantial growth during the forecast period. ABM is particularly suited for B2B businesses targeting specific accounts for sales and business development efforts. ABM enhances lead generation, engagement, and conversion in the B2B context.
Moreover, the Technology segment is also on the rise. Technology companies leverage ABM to target key decision-makers in organizations, showcasing their solutions and benefits to drive adoption.
Account-Based Marketing Market Segmentation By Type
Within the ABM type segment, the Strategic ABM segment is expected to play a significant role in market growth. Strategic ABM involves targeting a select group of high-value accounts with personalized campaigns and engagement strategies.
Additionally, the Programmatic ABM segment remains relevant. Programmatic ABM leverages automation and data-driven insights to scale personalized campaigns across a larger set of target accounts.
Regional Overview:
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Request pdf SampleNorth America is projected to be a major contributor to the global ABM market growth, accounting for approximately 55% of the market share during the forecast period. The region's leadership is attributed to the presence of large enterprises, the adoption of advanced marketing technologies, and the demand for efficient B2B marketing strategies.
Europe also holds a significant share in the ABM market, driven by the growth of B2B industries, the expansion of tech startups, and the focus on customer-centric marketing approaches. The Asia-Pacific region is witnessing rapid growth, fueled by the digital transformation of businesses, the rise of e-commerce, and the demand for targeted marketing solutions.
The ABM market faced disruptions during the COVID-19 pandemic as businesses adjusted their marketing strategies to cater to changing customer behaviors and market dynamics. The pandemic highlighted the importance of adaptable and data-driven marketing approaches.
Account-Based Marketing Market Customer Landscape
The ABM market report encompasses an analysis of the customer lifecycle, from early adopters to late adopters. It delves into adoption rates across regions, providing insights into customer penetration. Additionally, the report identifies key purchase criteria and factors influencing price sensitivity, aiding businesses in devising effective growth strategies.
Major Account-Based Marketing Market Companies
Companies in the ABM market are implementing various strategies to enhance their market presence, including strategic partnerships, acquisitions, technological innovation, and the development of advanced targeting solutions.
- Terminus Software, Inc.: Terminus offers an ABM platform that helps marketers identify, target, and engage key accounts. Their solutions include account-based advertising, website personalization, and analytics.
- Demandbase, Inc.: Demandbase provides an ABM platform that enables marketers to identify and engage target accounts across channels. Their solutions include account identification, advertising, and sales enablement tools.
- RollWorks (formerly AdRoll Group): RollWorks offers an account-based platform that integrates with popular marketing automation and CRM systems. Their solutions include account targeting, engagement, and reporting features.
The competitive landscape analysis in the report offers comprehensive insights into market players, assessing their strengths, weaknesses, and positioning. The qualitative and quantitative data aids in categorizing companies based on their focus and dominance in the market.
Segment Overview
The ABM market report forecasts revenue growth at global, regional, and country levels and provides a comprehensive analysis of trends and growth opportunities from 2019 to 2032.
- Application Outlook (USD Million, 2019 - 2032)
- B2B
- B2C
- Type Outlook (USD Million, 2019 - 2032)
- Strategic ABM
- Programmatic ABM
- Geography Outlook (USD Million, 2019 - 2032)
- North America
- United States
- Canada
- Europe
- United Kingdom
- Germany
- France
- Rest of Europe
- APAC
- China
- Japan
- India
- Rest of APAC
- South America
- Brazil
- Argentina
- Chile
- Rest of South America
- Middle East & Africa
- United Arab Emirates
- South Africa
- Saudi Arabia
- Rest of Middle East & Africa
Global Account-Based Marketing Consulting Provider Services Market 2020-2026,With Breakdown Data of Capacity, Sales, Revenue, Price, Cost and Gross Profit.pdf
Table of Contents
Global Account-Based Marketing Consulting Provider Services Market Professional Survey Report 2019
1 Report Overview
1.1 Definition and Specification
1.2 Manufacturers and Region Overview
1.2.1 Manufacturers Overview
1.2.2 Regions Overview
1.3 Type Overview
1.3.1 Online Service
1.3.2 Offline Service
1.4 Application Overview
1.4.1 Individual
1.4.2 Enterprise
1.4.3 Others
1.5 Industrial Chain
1.5.1 Account-Based Marketing Consulting Provider Services Industrial Chain
1.5.2 Upstream
1.5.3 Downstream
2.1 The Overall Market Performance(Volume)
2.1.1 Online Service
2.1.2 Offline Service
2.2 The Overall Market Performance(Value)
2.2.1 Online Service
2.2.2 Offline Service
3 Global Account-Based Marketing Consulting Provider Services Market Assessment by Application
3.1 Overall Market Performance (Volume)
3.2 Individual
3.3 Enterprise
3.4 Others
4 Competitive Analysis
4.1 Six & Flow
4.1.1 Six & Flow Profiles
4.1.2 Six & Flow Product Information
4.1.3 Six & Flow Account-Based Marketing Consulting Provider Services Business Performance
4.1.4 SWOT Analysis
4.2 Gorilla 76
4.2.1 Gorilla 76 Profiles
4.2.2 Gorilla 76 Product Information
4.2.3 Gorilla 76 Account-Based Marketing Consulting Provider Services Business Performance
4.2.4 SWOT Analysis
4.3 Agent3
4.3.1 Agent3 Profiles
4.3.2 Agent3 Product Information
4.3.3 Agent3 Account-Based Marketing Consulting Provider Services Business Performance
4.3.4 SWOT Analysis
4.4 Brafton
4.4.1 Brafton Profiles
4.4.2 Brafton Product Information
4.4.3 Brafton Account-Based Marketing Consulting Provider Services Business Performance
4.4.4 SWOT Analysis
4.5 TOPO
4.5.1 TOPO Profiles
4.5.2 TOPO Product Information
4.5.3 TOPO Account-Based Marketing Consulting Provider Services Business Performance
4.5.4 SWOT Analysis
4.6 Madison Logic
4.6.1 Madison Logic Profiles
4.6.2 Madison Logic Product Information
4.6.3 Madison Logic Account-Based Marketing Consulting Provider Services Business Performance
4.6.4 SWOT Analysis
4.7 Convince & Convert
4.7.1 Convince & Convert Profiles
4.7.2 Convince & Convert Product Information
4.7.3 Convince & Convert Account-Based Marketing Consulting Provider Services Business Performance
4.7.4 SWOT Analysis
4.8 Celsius GKK International
4.8.1 Celsius GKK International Profiles
4.8.2 Celsius GKK International Product Information
4.8.3 Celsius GKK International Account-Based Marketing Consulting Provider Services Business Performance
4.8.4 SWOT Analysis
4.9 DemandGen International
4.9.1 DemandGen International Profiles
4.9.2 DemandGen International Product Information
4.9.3 DemandGen International Account-Based Marketing Consulting Provider Services Business Performance
4.9.4 SWOT Analysis
4.10 Campaign Stars
4.10.1 Campaign Stars Profiles
4.10.2 Campaign Stars Product Information
4.10.3 Campaign Stars Account-Based Marketing Consulting Provider Services Business Performance
4.10.4 SWOT Analysis
4.11 Heinz Marketing
4.12 Intelligent Demand
4.13 Ignitium
4.14 Lenati
4.15 Hero Digital
5 Competitive Lanscape
5.1 Global Account-Based Marketing Consulting Provider Services Capacity (K Units) and Market Share of Manufacturers (2014-2020)
5.2 Global Account-Based Marketing Consulting Provider Services Sales (K Units) and Market Share of Manufacturers (2014-2020)
5.3 Global Account-Based Marketing Consulting Provider Services Revenue (M USD) and Market Share of Manufacturers (2014-2020)
5.4 Global Account-Based Marketing Consulting Provider Services Price (USD/Unit) of Manufacturers (2014-2020)
5.5 Global Account-Based Marketing Consulting Provider Services Gross Margin of Manufacturers (2014-2020)
5.6 Market Concentration
6 Regional Market Analysis
6.1 China Market Performance for Manufacturers
6.1.1 China Account-Based Marketing Consulting Provider Services Sales (K Units) and Market Share of Manufacturers (2014-2020)
6.1.2 China Account-Based Marketing Consulting Provider Services Revenue (M USD) and Market Share of Manufacturers (2014-2020)
6.1.3 China Account-Based Marketing Consulting Provider Services Price (USD/Unit) of Manufacturers (2014-2020)
6.1.4 China Account-Based Marketing Consulting Provider Services Gross Margin of Manufacturers (2014-2020)
6.1.5 Market Concentration
6.2 USA Market Performance for Manufacturers
6.2.1 USA Account-Based Marketing Consulting Provider Services Sales (K Units) and Market Share of Manufacturers (2014-2020)
6.2.2 USA Account-Based Marketing Consulting Provider Services Revenue (M USD) and Market Share of Manufacturers (2014-2020)
6.2.3 USA Account-Based Marketing Consulting Provider Services Price (USD/Unit) of Manufacturers (2014-2020)
6.2.4 USA Account-Based Marketing Consulting Provider Services Gross Margin of Manufacturers (2014-2020)
6.2.5 Market Concentration
6.3 Europe Market Performance for Manufacturers
6.3.1 Europe Account-Based Marketing Consulting Provider Services Sales (K Units) and Market Share of Manufacturers (2014-2020)
6.3.2 Europe Account-Based Marketing Consulting Provider Services Revenue (M USD) and Market Share of Manufacturers (2014-2020)
6.3.3 Europe Account-Based Marketing Consulting Provider Services Price (USD/Unit) of Manufacturers (2014-2020)
6.3.4 Europe Account-Based Marketing Consulting Provider Services Gross Margin of Manufacturers (2014-2020)
6.3.5 Market Concentration
6.4 Japan Market Performance for Manufacturers
6.4.1 Japan Account-Based Marketing Consulting Provider Services Sales (K Units) and Market Share of Manufacturers (2014-2020)
6.4.2 Japan Account-Based Marketing Consulting Provider Services Revenue (M USD) and Market Share of Manufacturers (2014-2020)
6.4.3 Japan Account-Based Marketing Consulting Provider Services Price (USD/Unit) of Manufacturers (2014-2020)
6.4.4 Japan Account-Based Marketing Consulting Provider Services Gross Margin of Manufacturers (2014-2020)
6.4.5 Market Concentration
6.5 Korea Market Performance for Manufacturers
6.5.1 Korea Account-Based Marketing Consulting Provider Services Sales (K Units) and Market Share of Manufacturers (2014-2020)
6.5.2 Korea Account-Based Marketing Consulting Provider Services Revenue (M USD) and Market Share of Manufacturers (2014-2020)
6.5.3 Korea Account-Based Marketing Consulting Provider Services Price (USD/Unit) of Manufacturers (2014-2020)
6.5.4 Korea Account-Based Marketing Consulting Provider Services Gross Margin of Manufacturers (2014-2020)
6.5.5 Market Concentration
6.6 India Market Performance for Manufacturers
6.6.1 India Account-Based Marketing Consulting Provider Services Sales (K Units) and Market Share of Manufacturers (2014-2020)
6.6.2 India Account-Based Marketing Consulting Provider Services Revenue (M USD) and Market Share of Manufacturers (2014-2020)
6.6.3 India Account-Based Marketing Consulting Provider Services Price (USD/Unit) of Manufacturers (2014-2020)
6.6.4 India Account-Based Marketing Consulting Provider Services Gross Margin of Manufacturers (2014-2020)
6.6.5 Market Concentration
6.7 Southeast Asia Market Performance for Manufacturers
6.7.1 Southeast Asia Account-Based Marketing Consulting Provider Services Sales (K Units) and Market Share of Manufacturers (2014-2020)
6.7.2 Southeast Asia Account-Based Marketing Consulting Provider Services Revenue (M USD) and Market Share of Manufacturers (2014-2020)
6.7.3 Southeast Asia Account-Based Marketing Consulting Provider Services Price (USD/Unit) of Manufacturers (2014-2020)
6.7.4 Southeast Asia Account-Based Marketing Consulting Provider Services Gross Margin of Manufacturers (2014-2020)
6.7.5 Market Concentration
6.8 South America Market Performance for Manufacturers
6.8.1 South America Account-Based Marketing Consulting Provider Services Sales (K Units) and Market Share of Manufacturers (2014-2020)
6.8.2 South America Account-Based Marketing Consulting Provider Services Revenue (M USD) and Market Share of Manufacturers (2014-2020)
6.8.3 South America Account-Based Marketing Consulting Provider Services Price (USD/Unit) of Manufacturers (2014-2020)
6.8.4 South America Account-Based Marketing Consulting Provider Services Gross Margin of Manufacturers (2014-2020)
6.8.5 Market Concentration
7 Global Account-Based Marketing Consulting Provider Services Market Assessment by Regions
7.1 Global Account-Based Marketing Consulting Provider Services Capacity (K Units) and Market Share by Regions (2014-2020)
7.2 Global Account-Based Marketing Consulting Provider Services Sales (K Units) and Market Share by Regions (2014-2020)
7.3 Global Account-Based Marketing Consulting Provider Services Revenue (M USD) and Market Share by Regions (2014-2020)
7.4 Global Account-Based Marketing Consulting Provider Services Price (USD/Unit) by Regions (2014-2020)
7.5 Global Account-Based Marketing Consulting Provider Services Gross Margin by Regions (2014-2020)
8 Capacity Analysis of Different Regions
8.1 Global Account-Based Marketing Consulting Provider Services Capacity and Growth Rate (2014-2020)
8.2 China Account-Based Marketing Consulting Provider Services Capacity and Growth Rate (2014-2020)
8.3 USA Account-Based Marketing Consulting Provider Services Capacity and Growth Rate (2014-2020)
8.4 Europe Account-Based Marketing Consulting Provider Services Capacity and Growth Rate (2014-2020)
8.5 Japan Account-Based Marketing Consulting Provider Services Capacity and Growth Rate (2014-2020)
8.6 Korea Account-Based Marketing Consulting Provider Services Capacity and Growth Rate (2014-2020)
8.7 India Account-Based Marketing Consulting Provider Services Capacity and Growth Rate (2014-2020)
8.8 Southeast Asia Account-Based Marketing Consulting Provider Services Capacity and Growth Rate (2014-2020)
8.9 South America Account-Based Marketing Consulting Provider Services Capacity and Growth Rate (2014-2020)
9 Technology and Cost Analysis
9.1 Technology
9.2 Cost
10 Channel Analysis
10.1 Market Channel
10.2 Manufacturing Plants Distribution of Global Account-Based Marketing Consulting Provider Services Major Manufacturers
11 Global Account-Based Marketing Consulting Provider Services Market Forecast by Regions
11.1 Global Account-Based Marketing Consulting Provider Services Market Forecast (2021-2026)
11.1.1 Global Account-Based Marketing Consulting Provider Services Capacity Forecast by Regions (2021-2026)
11.1.2 Global Account-Based Marketing Consulting Provider Services Sales Forecast by Regions (2021-2026)
11.1.2 Global Account-Based Marketing Consulting Provider Services Revenue Forecast by Regions (2021-2026)
11.2 China Account-Based Marketing Consulting Provider Services Market Forecast (2021-2026)
11.3 USA Account-Based Marketing Consulting Provider Services Market Forecast (2021-2026)
11.4 Europe Account-Based Marketing Consulting Provider Services Market Forecast (2021-2026)
11.5 Japan Account-Based Marketing Consulting Provider Services Market Forecast (2021-2026)
11.6 Korea Account-Based Marketing Consulting Provider Services Market Forecast (2021-2026)
11.7 India Account-Based Marketing Consulting Provider Services Market Forecast (2021-2026)
11.8 Southeast Asia Account-Based Marketing Consulting Provider Services Market Forecast (2021-2026)
11.9 South America Account-Based Marketing Consulting Provider Services Market Forecast (2021-2026)
12 Global Account-Based Marketing Consulting Provider Services Market Forecast by Types (2021-2026)
12.1 Overall Market Performance (Sales, Revenue)
12.2 Online Service
12.3 Offline Service
13 Global Account-Based Marketing Consulting Provider Services Market Forecast by Application (2021-2026)
13.1 Overall Market Performance (Sales and Growth Rate)
13.2 Individual
13.3 Enterprise
13.4 Others
14 Global Price (USD/Unit) and Gross Profit Forecast
14.1 Global Account-Based Marketing Consulting Provider Services Average Price Forecast (2021-2026)
14.2 Global Account-Based Marketing Consulting Provider Services Gross Profit Forecast (2021-2026)
15 Conclusion
RESEARCH METHODOLOGY
A research methodology is a systematic approach for assessing or conducting a market study. Researchers tend to draw on a variety of both qualitative and quantitative study methods, inclusive of investigations, survey, secondary data and market observation.
Such plans can focus on classifying the products offered by leading market players or simply use statistical models to interpret observations or test hypotheses. While some methods aim for a detailed description of the factors behind an observation, others present the context of the current market scenario.
Now let’s take a closer look at the research methods here.
Secondary Research Model
Extensive data is obtained and cumulated on a substantial basis during the inception phase of the research process. The data accumulated is consistently filtered through validation from the in-house database, paid sources as well reputable industry magazines. A robust research study requires an understanding of the overall value chain. Annual reports and financials of industry players are studied thoroughly to have a comprehensive idea of the market taxonomy.
Primary Insights
Post conglomeration of the data obtained through secondary research; a validation process is initiated to verify the numbers or figures. This process is usually performed by having a detailed discussion with the industry experts.
However, we do not restrict our primary interviews only to the industry leaders. Our team covers the entire value chain while verifying the data. A significant number of raw material suppliers, local manufacturers, distributors, and stakeholders are interviewed to make our findings authentic. The current trends which include the drivers, restraints, and opportunities are also derived through the primary research process.
Market Estimation
The market estimation is conducted by analyzing the data collected through both secondary and primary research. This process involves market breakdown, bottom-up and top- down approach.
Moreover, while forecasting the market a comprehensive statistical time series model is designed for each market. Macroeconomic indicators are considered to understand the current trends of the market. Each data point is verified by the process of data triangulation method to arrive at the final market estimates.
Final Presentation
The penultimate process results in a holistic research report. The study equips key industry players to undertake significant strategic decisions through the findings. The report encompasses detailed market information. Graphical representations of the current market trends are also made available in order to make the study highly comprehensible for the reader.
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