Brand Licensing Market Size, Type Analysis, Application Analysis, End-Use, Industry Analysis, Regional Outlook, Competitive Strategies And Forecasts, 2023-2032
- Report ID: ME_00128579
- Format: Electronic (PDF)
- Publish Type:
- Number of Pages: 250
Market Snapshot
Source: Market Expertz
| Study Period | 2019-2032 |
| Base Year | 2023 |
| Forcast Year | 2023-2032 |
| CAGR | 8.12 |
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Brand Licensing Market Analysis Report 2023-2032:
The Brand Licensing Market is poised to experience substantial growth with a projected CAGR of 6.72% from 2022 to 2032. This anticipated expansion could result in a market size surge of USD 12,540.88 million. The market's trajectory hinges on a medley of factors, including the elevation in consumer affinity for recognized brands, the global penetration of popular franchises, and the continuous quest for novel revenue streams by brand owners. Brand licensing entails granting third parties the right to use a brand's intellectual property, such as logos, trademarks, characters, or designs, for a specified product or service. This strategic practice permits brand owners to extend their reach, diversify their offerings, and forge new partnerships across various industries, thereby enhancing their brand value.
Brand Licensing Market Overview:
Drivers:
A pivotal factor propelling the brand licensing market's progression is the widespread consumer loyalty to established brands. Consumers often form strong emotional connections with familiar brands, and licensing extends these brands into new realms, harnessing the existing trust and recognition to foster success in different markets or product categories. Additionally, the global proliferation of renowned franchises like movies, TV shows, and sports teams has created ample opportunities for licensing partnerships. Businesses can leverage these beloved franchises to create innovative products and experiences that resonate with a broad audience, driving brand loyalty and engagement.
Trends:
A noteworthy trend shaping the brand licensing landscape is the fusion of technology with licensing endeavors. The integration of technologies such as augmented reality (AR) and virtual reality (VR) can transform the way consumers interact with licensed products. Brands are harnessing AR and VR to offer immersive experiences, allowing consumers to engage with products and characters in entirely new ways. This technological infusion not only enhances consumer engagement but also opens up novel avenues for brand storytelling and product differentiation. As consumers increasingly seek unique and memorable interactions, technology-driven brand licensing initiatives are likely to gain momentum.
Restraints:
A key challenge confronting the brand licensing market is maintaining brand integrity and consistency across diverse products and collaborations. When licensing agreements are extended to various products or services, ensuring that the brand's essence is upheld becomes intricate. Inconsistencies in product quality, messaging, or design can dilute the brand's image and erode consumer trust. Moreover, navigating complex legal frameworks, contract negotiations, and intellectual property protection requires careful attention to detail and expertise in licensing law. Failing to address these challenges could result in negative impacts on brand value and reputation.
Brand Licensing Market Segmentation By Industry:
The entertainment and media sector is poised to exhibit remarkable growth in the brand licensing market. With the rise of iconic movies, TV shows, and characters, the entertainment industry offers a vast reservoir of intellectual property ripe for licensing. Companies can leverage these properties to create an array of licensed products, including toys, apparel, collectibles, and experiences, which resonate with fans and enthusiasts. The emotional attachment that consumers have with their favorite entertainment franchises translates into robust demand for licensed merchandise, making this sector a focal point for brand licensing expansion.
Brand Licensing Market Segmentation By Type:
Character and entertainment licensing stands out as a pivotal segment, driving significant market growth. Characters from popular movies, TV shows, video games, and comics hold immense appeal among consumers of all ages. Licensing these characters for merchandise and experiences capitalizes on the existing fan base, generating enthusiasm and demand for licensed products. Moreover, character licensing transcends geographical boundaries, making it a lucrative avenue for international brand expansion. As consumers seek products that evoke a sense of connection and nostalgia, character and entertainment licensing remains a dominant force in the brand licensing landscape.
Regional Overview:
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North America is projected to contribute substantially to the global brand licensing market's growth trajectory, accounting for around 45% of the market share during the forecast period. The region's robust brand landscape, coupled with the presence of numerous iconic entertainment franchises and established brands, fuels the demand for licensing partnerships. Additionally, the tech-savvy consumer base in North America is receptive to innovative licensing initiatives that incorporate digital experiences and interactive elements. This region's dynamic market conditions and consumer preferences position it as a key driver of brand licensing expansion.
The brand licensing market experienced a temporary setback during the COVID-19 pandemic in 2020. The closure of retail outlets, disrupted supply chains, and shifting consumer priorities impacted the licensing industry. However, as vaccination efforts progressed and economic activities resumed, the brand licensing market regained momentum. The pandemic underscored the importance of diversification and resilience in licensing strategies, encouraging brands to explore novel avenues and adapt to changing market dynamics.
Brand Licensing Market Customer Landscape:
The brand licensing market analysis encompasses the evolution of brand licensing adoption across various stages, from early adopters to mainstream users. This study delves into adoption rates in different regions based on market penetration. Furthermore, the report elucidates key factors influencing purchasing decisions and the degree of price sensitivity among consumers, assisting companies in devising effective growth strategies.
Major Brand Licensing Market Companies:
Industry players are implementing diverse strategies, including strategic collaborations, mergers and acquisitions, geographic expansion, and innovative product or service launches, to fortify their market presence.
- IMG:
IMG is a global leader in the brand licensing industry. IMG has a proven track record of success in developing and executing successful brand licensing programs for some of the world's most iconic brands.
- Iconix Brand Group:
Iconix Brand Group has a portfolio of over 30 global consumer brands. This gives Iconix a unique advantage in the brand licensing market, as it can offer companies a wide range of brands to choose from.
- The Pokémon Company International:
The Pokémon Company International is the official licensing partner for the Pokémon brand worldwide. This gives The Pokémon Company International a unique advantage in the brand licensing market, as it has a deep understanding of the Pokémon brand and its fans.
The research report further presents a comprehensive analysis of the competitive landscape, profiling 20 key market players, including:
- EG Worldwide
- Alamo Licensing
- Arista Records
- BBC Studios
- Beatrix Potter
- Blue Ant Media
- CBS Consumer Products
- Disney Consumer Products
- Entertainment One
- Formula One Management
- *IMG
- Marvel Entertainment
- National Geographic Partners
- Nickelodeon Consumer Products
- NFL Players Inc.
- Panda International
- Penguin Random House
- Sony Pictures Consumer Products
- Starz
- Warner Bros. Consumer Products
Qualitative and quantitative evaluations of these companies provide insights into the broader business landscape, along with the strengths and weaknesses of key market participants. Data analysis categorizes companies based on their focus, industry presence, and market position.
Segment Overview:
The brand licensing market report outlines revenue projections at global, regional, and country levels, delivering an exhaustive analysis of emerging trends and growth prospects from 2019 to 2032.
- Industry Outlook (USD Million, 2019 - 2032)
- Entertainment and Media
- Fashion and Apparel
- Sports
- Food and Beverage
- Others
- Type Outlook (USD Million, 2019 - 2032)
- Character and Entertainment Licensing
- Corporate Brand Licensing
- Art and Design Licensing
- Sports Licensing
- Music Licensing
- Geography Outlook (USD Million, 2019 - 2032)
- North America
- The U.S.
- Canada
- Europe
- U.K.
- Germany
- France
- Rest of Europe
- APAC
- China
- India
- South America
- Brazil
- Argentina
- Chile
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
Key Benefits for Stakeholders
- Comprehensive Market Analysis- The study meticulously segments the market based on both economic and non-economic criteria, conducting both qualitative and quantitative analyses. This rigorous approach offers a deep understanding of various market segments and sub-segments.
- Accurate Market Valuation- Precise market values in USD Billion are furnished for each segment and sub-segment, facilitating stakeholders in making precise assessments of market opportunities.
- Identification of Growth Prospects- The report pinpoints regions and market segments poised for rapid expansion, as well as those with substantial market share potential. This assists stakeholders in making well-informed strategic decisions.
- Insightful Regional Analysis- The research explores regional factors influencing the market and scrutinizes product or service utilization in diverse geographical areas, enhancing comprehension of regional dynamics.
- Comprehensive Competitive Insight- The report encompasses critical data, including market share of leading players, recent service/product launches, collaborations, expansions, and acquisitions made by profiled companies in the last five years. This provides a holistic view of the competitive landscape.
- Detailed Company Profiles- In-depth profiles of key market participants encompass company overviews, business insights, product benchmarking, and SWOT analyses. This equips stakeholders with the means to evaluate the strengths and weaknesses of these entities.
- Future Market Outlook- The research furnishes an industry perspective on the present and future based on recent developments, enabling stakeholders to anticipate market trends and forthcoming changes.
- Thorough Market Examination- Porter’s five forces analysis is employed in the study to provide a comprehensive examination of the market from multiple angles, including competitive forces and market dynamics.
- Value Chain Insights- The research leverages the Value Chain concept to elucidate the market, offering insights into how products or services traverse the market ecosystem.
- Market Dynamics and Growth Prospects- The study presents current market dynamics and growth prospects for the foreseeable future, empowering stakeholders with invaluable information for strategic decision-making.
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Regulatory Scenario by Region/Country
1.4 Market Investment Scenario Strategic
1.5 Market Analysis by Type
1.5.1 Global Brand Licensing Market Share by Type (2020-2026)
1.5.2 12345
1.6 Market by Application
1.6.1 Global Brand Licensing Market Share by Application (2020-2026)
1.6.2 Entertainment and Character
1.6.3 Fashion
1.6.4 Sports
1.6.5 Art
1.6.6 Music
1.6.7 Corporate Brands
1.7 Brand Licensing Industry Development Trends under COVID-19 Outbreak
1.7.1 Global COVID-19 Status Overview
1.7.2 Influence of COVID-19 Outbreak on Brand Licensing Industry Development
2. Global Market Growth Trends
2.1 Industry Trends
2.1.1 SWOT Analysis
2.1.2 Porter's Five Forces Analysis
2.2 Potential Market and Growth Potential Analysis
2.3 Industry News and Policies by Regions
2.3.1 Industry News
2.3.2 Industry Policies
2.4 Industry Trends Under COVID-19
3 Value Chain of Brand Licensing Market
3.1 Value Chain Status
3.2 Brand Licensing Manufacturing Cost Structure Analysis
3.2.1 Production Process Analysis
3.2.2 Manufacturing Cost Structure of Brand Licensing
3.2.3 Labor Cost of Brand Licensing
3.2.3.1 Labor Cost of Brand Licensing Under COVID-19
3.3 Sales and Marketing Model Analysis
3.4 Downstream Major Customer Analysis (by Region)
3.5 Value Chain Status Under COVID-19
4 Players Profiles
4.1 Electrolux
4.1.1 Electrolux Basic Information
4.1.2 Brand Licensing Product Profiles, Application and Specification
4.1.3 Electrolux Brand Licensing Market Performance (2015-2020)
4.1.4 Electrolux Business Overview
4.2 General Motors
4.2.1 General Motors Basic Information
4.2.2 Brand Licensing Product Profiles, Application and Specification
4.2.3 General Motors Brand Licensing Market Performance (2015-2020)
4.2.4 General Motors Business Overview
4.3 PVH Corp.
4.3.1 PVH Corp. Basic Information
4.3.2 Brand Licensing Product Profiles, Application and Specification
4.3.3 PVH Corp. Brand Licensing Market Performance (2015-2020)
4.3.4 PVH Corp. Business Overview
4.4 Nickelodeo
4.4.1 Nickelodeo Basic Information
4.4.2 Brand Licensing Product Profiles, Application and Specification
4.4.3 Nickelodeo Brand Licensing Market Performance (2015-2020)
4.4.4 Nickelodeo Business Overview
4.5 National Basketball Association
4.5.1 National Basketball Association Basic Information
4.5.2 Brand Licensing Product Profiles, Application and Specification
4.5.3 National Basketball Association Brand Licensing Market Performance (2015-2020)
4.5.4 National Basketball Association Business Overview
4.6 Meredith Corporation
4.6.1 Meredith Corporation Basic Information
4.6.2 Brand Licensing Product Profiles, Application and Specification
4.6.3 Meredith Corporation Brand Licensing Market Performance (2015-2020)
4.6.4 Meredith Corporation Business Overview
4.7 The Walt Disney Company
4.7.1 The Walt Disney Company Basic Information
4.7.2 Brand Licensing Product Profiles, Application and Specification
4.7.3 The Walt Disney Company Brand Licensing Market Performance (2015-2020)
4.7.4 The Walt Disney Company Business Overview
4.8 Sanrio
4.8.1 Sanrio Basic Information
4.8.2 Brand Licensing Product Profiles, Application and Specification
4.8.3 Sanrio Brand Licensing Market Performance (2015-2020)
4.8.4 Sanrio Business Overview
4.9 Iconix Brand Group
4.9.1 Iconix Brand Group Basic Information
4.9.2 Brand Licensing Product Profiles, Application and Specification
4.9.3 Iconix Brand Group Brand Licensing Market Performance (2015-2020)
4.9.4 Iconix Brand Group Business Overview
4.10 Universal Brand Development
4.10.1 Universal Brand Development Basic Information
4.10.2 Brand Licensing Product Profiles, Application and Specification
4.10.3 Universal Brand Development Brand Licensing Market Performance (2015-2020)
4.10.4 Universal Brand Development Business Overview
4.11 Authentic Brands Group
4.11.1 Authentic Brands Group Basic Information
4.11.2 Brand Licensing Product Profiles, Application and Specification
4.11.3 Authentic Brands Group Brand Licensing Market Performance (2015-2020)
4.11.4 Authentic Brands Group Business Overview
4.12 Sequential Brands Group
4.12.1 Sequential Brands Group Basic Information
4.12.2 Brand Licensing Product Profiles, Application and Specification
4.12.3 Sequential Brands Group Brand Licensing Market Performance (2015-2020)
4.12.4 Sequential Brands Group Business Overview
4.13 Westinghouse
4.13.1 Westinghouse Basic Information
4.13.2 Brand Licensing Product Profiles, Application and Specification
4.13.3 Westinghouse Brand Licensing Market Performance (2015-2020)
4.13.4 Westinghouse Business Overview
5 Global Brand Licensing Market Analysis by Regions
5.1 Global Brand Licensing Sales, Revenue and Market Share by Regions
5.1.1 Global Brand Licensing Sales by Regions (2015-2020)
5.1.2 Global Brand Licensing Revenue by Regions (2015-2020)
5.2 North America Brand Licensing Sales and Growth Rate (2015-2020)
5.3 Europe Brand Licensing Sales and Growth Rate (2015-2020)
5.4 Asia-Pacific Brand Licensing Sales and Growth Rate (2015-2020)
5.5 Middle East and Africa Brand Licensing Sales and Growth Rate (2015-2020)
5.6 South America Brand Licensing Sales and Growth Rate (2015-2020)
6 North America Brand Licensing Market Analysis by Countries
6.1 North America Brand Licensing Sales, Revenue and Market Share by Countries
6.1.1 North America Brand Licensing Sales by Countries (2015-2020)
6.1.2 North America Brand Licensing Revenue by Countries (2015-2020)
6.1.3 North America Brand Licensing Market Under COVID-19
6.2 United States Brand Licensing Sales and Growth Rate (2015-2020)
6.2.1 United States Brand Licensing Market Under COVID-19
6.3 Canada Brand Licensing Sales and Growth Rate (2015-2020)
6.4 Mexico Brand Licensing Sales and Growth Rate (2015-2020)
7 Europe Brand Licensing Market Analysis by Countries
7.1 Europe Brand Licensing Sales, Revenue and Market Share by Countries
7.1.1 Europe Brand Licensing Sales by Countries (2015-2020)
7.1.2 Europe Brand Licensing Revenue by Countries (2015-2020)
7.1.3 Europe Brand Licensing Market Under COVID-19
7.2 Germany Brand Licensing Sales and Growth Rate (2015-2020)
7.2.1 Germany Brand Licensing Market Under COVID-19
7.3 UK Brand Licensing Sales and Growth Rate (2015-2020)
7.3.1 UK Brand Licensing Market Under COVID-19
7.4 France Brand Licensing Sales and Growth Rate (2015-2020)
7.4.1 France Brand Licensing Market Under COVID-19
7.5 Italy Brand Licensing Sales and Growth Rate (2015-2020)
7.5.1 Italy Brand Licensing Market Under COVID-19
7.6 Spain Brand Licensing Sales and Growth Rate (2015-2020)
7.6.1 Spain Brand Licensing Market Under COVID-19
7.7 Russia Brand Licensing Sales and Growth Rate (2015-2020)
7.7.1 Russia Brand Licensing Market Under COVID-19
8 Asia-Pacific Brand Licensing Market Analysis by Countries
8.1 Asia-Pacific Brand Licensing Sales, Revenue and Market Share by Countries
8.1.1 Asia-Pacific Brand Licensing Sales by Countries (2015-2020)
8.1.2 Asia-Pacific Brand Licensing Revenue by Countries (2015-2020)
8.1.3 Asia-Pacific Brand Licensing Market Under COVID-19
8.2 China Brand Licensing Sales and Growth Rate (2015-2020)
8.2.1 China Brand Licensing Market Under COVID-19
8.3 Japan Brand Licensing Sales and Growth Rate (2015-2020)
8.3.1 Japan Brand Licensing Market Under COVID-19
8.4 South Korea Brand Licensing Sales and Growth Rate (2015-2020)
8.4.1 South Korea Brand Licensing Market Under COVID-19
8.5 Australia Brand Licensing Sales and Growth Rate (2015-2020)
8.6 India Brand Licensing Sales and Growth Rate (2015-2020)
8.6.1 India Brand Licensing Market Under COVID-19
8.7 Southeast Asia Brand Licensing Sales and Growth Rate (2015-2020)
8.7.1 Southeast Asia Brand Licensing Market Under COVID-19
9 Middle East and Africa Brand Licensing Market Analysis by Countries
9.1 Middle East and Africa Brand Licensing Sales, Revenue and Market Share by Countries
9.1.1 Middle East and Africa Brand Licensing Sales by Countries (2015-2020)
9.1.2 Middle East and Africa Brand Licensing Revenue by Countries (2015-2020)
9.1.3 Middle East and Africa Brand Licensing Market Under COVID-19
9.2 Saudi Arabia Brand Licensing Sales and Growth Rate (2015-2020)
9.3 UAE Brand Licensing Sales and Growth Rate (2015-2020)
9.4 Egypt Brand Licensing Sales and Growth Rate (2015-2020)
9.5 Nigeria Brand Licensing Sales and Growth Rate (2015-2020)
9.6 South Africa Brand Licensing Sales and Growth Rate (2015-2020)
10 South America Brand Licensing Market Analysis by Countries
10.1 South America Brand Licensing Sales, Revenue and Market Share by Countries
10.1.1 South America Brand Licensing Sales by Countries (2015-2020)
10.1.2 South America Brand Licensing Revenue by Countries (2015-2020)
10.1.3 South America Brand Licensing Market Under COVID-19
10.2 Brazil Brand Licensing Sales and Growth Rate (2015-2020)
10.2.1 Brazil Brand Licensing Market Under COVID-19
10.3 Argentina Brand Licensing Sales and Growth Rate (2015-2020)
10.4 Columbia Brand Licensing Sales and Growth Rate (2015-2020)
10.5 Chile Brand Licensing Sales and Growth Rate (2015-2020)
11 Global Brand Licensing Market Segment by Types
11.1 Global Brand Licensing Sales, Revenue and Market Share by Types (2015-2020)
11.1.1 Global Brand Licensing Sales and Market Share by Types (2015-2020)
11.1.2 Global Brand Licensing Revenue and Market Share by Types (2015-2020)
11.2 12345 Sales and Price (2015-2020)
12 Global Brand Licensing Market Segment by Applications
12.1 Global Brand Licensing Sales, Revenue and Market Share by Applications (2015-2020)
12.1.1 Global Brand Licensing Sales and Market Share by Applications (2015-2020)
12.1.2 Global Brand Licensing Revenue and Market Share by Applications (2015-2020)
12.2 Entertainment and Character Sales, Revenue and Growth Rate (2015-2020)
12.3 Fashion Sales, Revenue and Growth Rate (2015-2020)
12.4 Sports Sales, Revenue and Growth Rate (2015-2020)
12.5 Art Sales, Revenue and Growth Rate (2015-2020)
12.6 Music Sales, Revenue and Growth Rate (2015-2020)
12.7 Corporate Brands Sales, Revenue and Growth Rate (2015-2020)
13 Brand Licensing Market Forecast by Regions (2020-2026)
13.1 Global Brand Licensing Sales, Revenue and Growth Rate (2020-2026)
13.2 Brand Licensing Market Forecast by Regions (2020-2026)
13.2.1 North America Brand Licensing Market Forecast (2020-2026)
13.2.2 Europe Brand Licensing Market Forecast (2020-2026)
13.2.3 Asia-Pacific Brand Licensing Market Forecast (2020-2026)
13.2.4 Middle East and Africa Brand Licensing Market Forecast (2020-2026)
13.2.5 South America Brand Licensing Market Forecast (2020-2026)
13.3 Brand Licensing Market Forecast by Types (2020-2026)
13.4 Brand Licensing Market Forecast by Applications (2020-2026)
13.5 Brand Licensing Market Forecast Under COVID-19
14 Appendix
14.1 Methodology
14.2 Research Data Source
List of Tables and Figures
Table Global Brand Licensing Market Size Growth Rate by Type (2020-2026)
Figure Global Brand Licensing Market Share by Type in 2019 & 2026
Figure 12345 Features
Table Global Brand Licensing Market Size Growth by Application (2020-2026)
Figure Global Brand Licensing Market Share by Application in 2019 & 2026
Figure Entertainment and Character Description
Figure Fashion Description
Figure Sports Description
Figure Art Description
Figure Music Description
Figure Corporate Brands Description
Figure Global COVID-19 Status Overview
Table Influence of COVID-19 Outbreak on Brand Licensing Industry Development
Table SWOT Analysis
Figure Porter's Five Forces Analysis
Figure Global Brand Licensing Market Size and Growth Rate 2015-2026
Table Industry News
Table Industry Policies
Figure Value Chain Status of Brand Licensing
Figure Production Process of Brand Licensing
Figure Manufacturing Cost Structure of Brand Licensing
Figure Major Company Analysis (by Business Distribution Base, by Product Type)
Table Downstream Major Customer Analysis (by Region)
Table Electrolux Profile
Table Electrolux Production, Value, Price, Gross Margin 2015-2020
Table General Motors Profile
Table General Motors Production, Value, Price, Gross Margin 2015-2020
Table PVH Corp. Profile
Table PVH Corp. Production, Value, Price, Gross Margin 2015-2020
Table Nickelodeo Profile
Table Nickelodeo Production, Value, Price, Gross Margin 2015-2020
Table National Basketball Association Profile
Table National Basketball Association Production, Value, Price, Gross Margin 2015-2020
Table Meredith Corporation Profile
Table Meredith Corporation Production, Value, Price, Gross Margin 2015-2020
Table The Walt Disney Company Profile
Table The Walt Disney Company Production, Value, Price, Gross Margin 2015-2020
Table Sanrio Profile
Table Sanrio Production, Value, Price, Gross Margin 2015-2020
Table Iconix Brand Group Profile
Table Iconix Brand Group Production, Value, Price, Gross Margin 2015-2020
Table Universal Brand Development Profile
Table Universal Brand Development Production, Value, Price, Gross Margin 2015-2020
Table Authentic Brands Group Profile
Table Authentic Brands Group Production, Value, Price, Gross Margin 2015-2020
Table Sequential Brands Group Profile
Table Sequential Brands Group Production, Value, Price, Gross Margin 2015-2020
Table Westinghouse Profile
Table Westinghouse Production, Value, Price, Gross Margin 2015-2020
Figure Global Brand Licensing Sales and Growth Rate (2015-2020)
Figure Global Brand Licensing Revenue ($) and Growth (2015-2020)
Table Global Brand Licensing Sales by Regions (2015-2020)
Table Global Brand Licensing Sales Market Share by Regions (2015-2020)
Table Global Brand Licensing Revenue ($) by Regions (2015-2020)
Table Global Brand Licensing Revenue Market Share by Regions (2015-2020)
Table Global Brand Licensing Revenue Market Share by Regions in 2015
Table Global Brand Licensing Revenue Market Share by Regions in 2019
Figure North America Brand Licensing Sales and Growth Rate (2015-2020)
Figure Europe Brand Licensing Sales and Growth Rate (2015-2020)
Figure Asia-Pacific Brand Licensing Sales and Growth Rate (2015-2020)
Figure Middle East and Africa Brand Licensing Sales and Growth Rate (2015-2020)
Figure South America Brand Licensing Sales and Growth Rate (2015-2020)
Figure North America Brand Licensing Revenue ($) and Growth (2015-2020)
Table North America Brand Licensing Sales by Countries (2015-2020)
Table North America Brand Licensing Sales Market Share by Countries (2015-2020)
Figure North America Brand Licensing Sales Market Share by Countries in 2015
Figure North America Brand Licensing Sales Market Share by Countries in 2019
Table North America Brand Licensing Revenue ($) by Countries (2015-2020)
Table North America Brand Licensing Revenue Market Share by Countries (2015-2020)
Figure North America Brand Licensing Revenue Market Share by Countries in 2015
Figure North America Brand Licensing Revenue Market Share by Countries in 2019
Figure United States Brand Licensing Sales and Growth Rate (2015-2020)
Figure Canada Brand Licensing Sales and Growth Rate (2015-2020)
Figure Mexico Brand Licensing Sales and Growth (2015-2020)
Figure Europe Brand Licensing Revenue ($) Growth (2015-2020)
Table Europe Brand Licensing Sales by Countries (2015-2020)
Table Europe Brand Licensing Sales Market Share by Countries (2015-2020)
Figure Europe Brand Licensing Sales Market Share by Countries in 2015
Figure Europe Brand Licensing Sales Market Share by Countries in 2019
Table Europe Brand Licensing Revenue ($) by Countries (2015-2020)
Table Europe Brand Licensing Revenue Market Share by Countries (2015-2020)
Figure Europe Brand Licensing Revenue Market Share by Countries in 2015
Figure Europe Brand Licensing Revenue Market Share by Countries in 2019
Figure Germany Brand Licensing Sales and Growth Rate (2015-2020)
Figure UK Brand Licensing Sales and Growth Rate (2015-2020)
Figure France Brand Licensing Sales and Growth Rate (2015-2020)
Figure Italy Brand Licensing Sales and Growth Rate (2015-2020)
Figure Spain Brand Licensing Sales and Growth Rate (2015-2020)
Figure Russia Brand Licensing Sales and Growth Rate (2015-2020)
Figure Asia-Pacific Brand Licensing Revenue ($) and Growth (2015-2020)
Table Asia-Pacific Brand Licensing Sales by Countries (2015-2020)
Table Asia-Pacific Brand Licensing Sales Market Share by Countries (2015-2020)
Figure Asia-Pacific Brand Licensing Sales Market Share by Countries in 2015
Figure Asia-Pacific Brand Licensing Sales Market Share by Countries in 2019
Table Asia-Pacific Brand Licensing Revenue ($) by Countries (2015-2020)
Table Asia-Pacific Brand Licensing Revenue Market Share by Countries (2015-2020)
Figure Asia-Pacific Brand Licensing Revenue Market Share by Countries in 2015
Figure Asia-Pacific Brand Licensing Revenue Market Share by Countries in 2019
Figure China Brand Licensing Sales and Growth Rate (2015-2020)
Figure Japan Brand Licensing Sales and Growth Rate (2015-2020)
Figure South Korea Brand Licensing Sales and Growth Rate (2015-2020)
Figure Australia Brand Licensing Sales and Growth Rate (2015-2020)
Figure India Brand Licensing Sales and Growth Rate (2015-2020)
Figure Southeast Asia Brand Licensing Sales and Growth Rate (2015-2020)
Figure Middle East and Africa Brand Licensing Revenue ($) and Growth (2015-2020)
Table Middle East and Africa Brand Licensing Sales by Countries (2015-2020)
Table Middle East and Africa Brand Licensing Sales Market Share by Countries (2015-2020)
Table Middle East and Africa Brand Licensing Revenue ($) by Countries (2015-2020)
Table Middle East and Africa Brand Licensing Revenue Market Share by Countries (2015-2020)
Figure Middle East and Africa Brand Licensing Revenue Market Share by Countries in 2015
Figure Middle East and Africa Brand Licensing Revenue Market Share by Countries in 2019
Figure Saudi Arabia Brand Licensing Sales and Growth Rate (2015-2020)
Figure UAE Brand Licensing Sales and Growth Rate (2015-2020)
Figure Egypt Brand Licensing Sales and Growth Rate (2015-2020)
Figure Nigeria Brand Licensing Sales and Growth Rate (2015-2020)
Figure South Africa Brand Licensing Sales and Growth Rate (2015-2020)
Figure South America Brand Licensing Revenue ($) and Growth (2015-2020)
Table South America Brand Licensing Sales by Countries (2015-2020)
Table South America Brand Licensing Sales Market Share by Countries (2015-2020)
Table South America Brand Licensing Revenue ($) by Countries (2015-2020)
Table South America Brand Licensing Revenue Market Share by Countries (2015-2020)
Figure South America Brand Licensing Revenue Market Share by Countries in 2015
Figure South America Brand Licensing Revenue Market Share by Countries in 2019
Figure Brazil Brand Licensing Sales and Growth Rate (2015-2020)
Figure Argentina Brand Licensing Sales and Growth Rate (2015-2020)
Figure Columbia Brand Licensing Sales and Growth Rate (2015-2020)
Figure Chile Brand Licensing Sales and Growth Rate (2015-2020)
Table Global Brand Licensing Sales by Types (2015-2020)
Table Global Brand Licensing Sales Share by Types (2015-2020)
Table Global Brand Licensing Revenue ($) by Types (2015-2020)
Table Global Brand Licensing Revenue Share by Types (2015-2020)
Figure Global 12345 Sales and Growth Rate (2015-2020)
Figure Global 12345 Price (2015-2020)
Table Global Brand Licensing Sales by Applications (2015-2020)
Table Global Brand Licensing Sales Share by Applications (2015-2020)
Figure Global Entertainment and Character Sales and Growth Rate (2015-2020)
Figure Global Entertainment and Character Revenue and Growth Rate (2015-2020)
Figure Global Fashion Sales and Growth Rate (2015-2020)
Figure Global Fashion Revenue and Growth Rate (2015-2020)
Figure Global Sports Sales and Growth Rate (2015-2020)
Figure Global Sports Revenue and Growth Rate (2015-2020)
Figure Global Art Sales and Growth Rate (2015-2020)
Figure Global Art Revenue and Growth Rate (2015-2020)
Figure Global Music Sales and Growth Rate (2015-2020)
Figure Global Music Revenue and Growth Rate (2015-2020)
Figure Global Corporate Brands Sales and Growth Rate (2015-2020)
Figure Global Corporate Brands Revenue and Growth Rate (2015-2020)
Figure Global Brand Licensing Sales and Growth Rate (2020-2026)
Figure Global Brand Licensing Revenue ($) and Growth Rate (2020-2026)
Table Global Brand Licensing Sales Forecast by Regions (2020-2026)
Table Global Brand Licensing Revenue Forecast by Regions (2020-2026)
Figure North America Brand Licensing Sales Forecast (2020-2026)
Figure North America Brand Licensing Revenue Forecast (2020-2026)
Figure Europe Brand Licensing Sales Forecast (2020-2026)
Figure Europe Brand Licensing Revenue Forecast (2020-2026)
Figure Asia-Pacific Brand Licensing Sales Forecast (2020-2026)
Figure Asia-Pacific Brand Licensing Revenue Forecast (2020-2026)
Figure Middle East and Africa Brand Licensing Sales Forecast (2020-2026)
Figure Middle East and Africa Brand Licensing Revenue Forecast (2020-2026)
Figure South America Brand Licensing Sales Forecast (2020-2026)
Figure South America Brand Licensing Revenue Forecast (2020-2026)
Table Global Brand Licensing Sales Forecast by Types (2020-2026)
Table Global Brand Licensing Sales Market Share Forecast by Types (2020-2026)
Table Global Brand Licensing Revenue Forecast by Types (2020-2026)
Table Global Brand Licensing Revenue Market Share Forecast by Types (2020-2026)
Table Global Brand Licensing Sales Forecast by Applications (2020-2026)
Table Global Brand Licensing Sales Market Share Forecast by Applications (2020-2026)
Table Global Brand Licensing Revenue Forecast by Applications (2020-2026)
Table Global Brand Licensing Revenue Market Share Forecast by Applications (2020-2026)
RESEARCH METHODOLOGY
A research methodology is a systematic approach for assessing or conducting a market study. Researchers tend to draw on a variety of both qualitative and quantitative study methods, inclusive of investigations, survey, secondary data and market observation.
Such plans can focus on classifying the products offered by leading market players or simply use statistical models to interpret observations or test hypotheses. While some methods aim for a detailed description of the factors behind an observation, others present the context of the current market scenario.
Now let’s take a closer look at the research methods here.
Secondary Research Model
Extensive data is obtained and cumulated on a substantial basis during the inception phase of the research process. The data accumulated is consistently filtered through validation from the in-house database, paid sources as well reputable industry magazines. A robust research study requires an understanding of the overall value chain. Annual reports and financials of industry players are studied thoroughly to have a comprehensive idea of the market taxonomy.
Primary Insights
Post conglomeration of the data obtained through secondary research; a validation process is initiated to verify the numbers or figures. This process is usually performed by having a detailed discussion with the industry experts.
However, we do not restrict our primary interviews only to the industry leaders. Our team covers the entire value chain while verifying the data. A significant number of raw material suppliers, local manufacturers, distributors, and stakeholders are interviewed to make our findings authentic. The current trends which include the drivers, restraints, and opportunities are also derived through the primary research process.
Market Estimation
The market estimation is conducted by analyzing the data collected through both secondary and primary research. This process involves market breakdown, bottom-up and top- down approach.
Moreover, while forecasting the market a comprehensive statistical time series model is designed for each market. Macroeconomic indicators are considered to understand the current trends of the market. Each data point is verified by the process of data triangulation method to arrive at the final market estimates.
Final Presentation
The penultimate process results in a holistic research report. The study equips key industry players to undertake significant strategic decisions through the findings. The report encompasses detailed market information. Graphical representations of the current market trends are also made available in order to make the study highly comprehensible for the reader.
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