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Market Snapshot

CAGR:9.16

2023

2032

Source: Market Expertz

Study Period	2019-2032
Base Year	2023
Forcast Year	2023-2032
CAGR	9.16

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Report Overview

The Digital Out of Home (OOH) Advertising Market is set for substantial growth, with a projected Compound Annual Growth Rate (CAGR) of 9.23% between 2022 and 2032. The market is anticipated to expand by USD 13,986.42 million during this period. Digital OOH advertising refers to dynamic advertising displayed on digital screens in public spaces, offering engaging and targeted messaging to a wide audience.

Digital Out of Home (OOH) Advertising Market Overview:

Drivers:

The increasing demand for visually impactful advertising and the shift from traditional static billboards drive the growth of the Digital Out of Home Advertising market. Digital displays allow for real-time content updates, interactive elements, and personalized messaging, enhancing audience engagement.

Furthermore, advancements in display technology, such as High-Definition (HD) and Ultra-High-Definition (UHD) screens, contribute to the adoption of Digital OOH advertising. These displays offer vibrant and clear visuals, capturing viewer attention effectively.

Trends:

The integration of data analytics and audience measurement tools in Digital OOH advertising is a significant trend shaping the market. Data-driven insights enable advertisers to tailor content based on factors such as location, time of day, and audience demographics.

Moreover, the use of Artificial Intelligence (AI) in content optimization and audience targeting is growing. AI algorithms analyze real-time data to deliver relevant and engaging advertisements to the right audience at the right time.

Restraints:

The challenges of regulatory compliance and content management pose obstacles in the Digital OOH Advertising market. Advertisers need to adhere to local regulations and guidelines for content displayed in public spaces.

Additionally, managing content across a network of digital displays requires efficient content management systems. Ensuring smooth content distribution and updates can be complex, especially in large-scale deployments.

Digital Out of Home (OOH) Advertising Market Segmentation by Application: The Retail segment is expected to witness substantial growth during the forecast period. Digital OOH advertising in retail environments enhances customer experience, promotes products, and drives sales.

Furthermore, the Transportation segment is a key area in the Digital OOH Advertising market. Digital displays in airports, train stations, and transit vehicles offer advertisers the opportunity to reach a captive audience.

Digital Out of Home (OOH) Advertising Market Segmentation by End-User: The Retail segment is anticipated to exhibit significant growth due to the increasing adoption of digital displays in retail stores, malls, and shopping centers. Digital OOH advertising creates immersive shopping experiences and influences purchasing decisions.

Regional Overview:

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North America is projected to contribute significantly to the global Digital Out of Home Advertising market, accounting for 38% of the market share during the forecast period. The region's strong advertising industry, technological innovation, and high urbanization rates drive the adoption of Digital OOH advertising.

Moreover, North America's focus on enhancing customer engagement and delivering impactful brand messages aligns with the adoption of dynamic digital displays.

In 2020, the Digital Out of Home Advertising market witnessed steady growth, driven by the need for interactive and engaging advertising experiences during the COVID-19 pandemic. With more people spending time outdoors, the demand for captivating OOH advertising increased.

Digital Out of Home (OOH) Advertising Market Customer Landscape: The market report analyzes the adoption lifecycle, spanning from early adopters to late adopters. It examines adoption rates across different industries and sectors, considering penetration levels. The report also explores key purchase criteria and factors influencing content creation and delivery strategies.

Major Digital Out of Home (OOH) Advertising Market Companies: Key players in the Digital Out of Home Advertising market are adopting diverse strategies such as partnerships, acquisitions, technology innovation, and content expansion to enhance their market presence.

Some major players include:

Clear Channel Outdoor Holdings, Inc.
Lamar Advertising Company
JCDecaux SA
Outfront Media Inc.
Intersection
Daktronics, Inc.
Prismview LLC (Samsung Electronics)
Broadsign International LLC
oOh!media Limited
Focus Media Co., Ltd.

The research report provides a comprehensive competitive landscape analysis of 20 market companies, evaluating their strengths, weaknesses, and strategic approaches. The analysis categorizes companies based on their market focus and dominance.

Segment Overview:

The Digital Out of Home Advertising market report forecasts revenue growth globally, regionally, and at the country level. It analyzes trends and growth opportunities from 2019 to 2032.

Application Outlook (USD Million, 2019 - 2032)

Retail
Transportation
Hospitality
Others

End-User Outlook (USD Million, 2019 - 2032)

Retail
Transportation
Healthcare
Others

Geography Outlook (USD Million, 2019 - 2032)

North America

U.S.
Canada

Europe

U.K.
Germany
France
Rest of Europe

APAC

China
Japan

South America

Brazil
Argentina
Rest of South America

Middle East & Africa

UAE
South Africa
Rest of Middle East & Africa

TABLE OF CONTENTS: GLOBAL Digital Out of Home (OOH) Advertising MARKET

Chapter 1. MARKET SYNOPSIS

1.1. Market Definition

1.2. Research Scope & Premise

1.3. Methodology

1.4. Market Estimation Technique

Chapter 2. EXECUTIVE SUMMARY

2.1. Summary Snapshot, 2016 – 2027

Chapter 3. INDICATIVE METRICS

3.1. Macro Indicators

Chapter 4. Digital Out of Home (OOH) Advertising MARKET SEGMENTATION & IMPACT ANALYSIS

4.1. Digital Out of Home (OOH) Advertising Segmentation Analysis

4.2. Industrial Outlook

4.3. Price Trend Analysis

4.4. Regulatory Framework

4.5. Porter’s Five Forces Analysis

4.5.1. Power Of Suppliers

4.5.2. Power Of Buyers

4.5.3. Threat Of Substitutes

4.5.4. Threat Of New Entrants

4.5.5. Competitive Rivalry

Chapter 5. Digital Out of Home (OOH) Advertising MARKET BY location landscape

SIGHTS & TRENDS

5.1. Segment 1 Dynamics & Market Share, 2019 & 2027

5.2 Indoor

5.2.1. Market Estimates And Forecast, 2016 – 2027 (USD Million)

5.2.2. Market Estimates And Forecast, By Region, 2016 – 2027 (USD Million)

5.3 Outdoor

5.3.1. Market Estimates And Forecast, 2016 – 2027 (USD Million)

5.3.2. Market Estimates And Forecast, By Region, 2016 – 2027 (USD Million)

Chapter 6. Digital Out of Home (OOH) Advertising MARKET BY Application INSIGHTS & TRENDS

6.1. Segment 2 Dynamics & Market Share, 2019 & 2027

6.2 Billboard

6.2.1. Market Estimates And Forecast, 2016 – 2027 (USD Million)

6.2.2. Market Estimates And Forecast, By Region, 2016 – 2027 (USD Million)

6.3 Transit

6.3.1. Market Estimates And Forecast, 2016 – 2027 (USD Million)

6.3.2. Market Estimates And Forecast, By Region, 2016 – 2027 (USD Million)

6.4 Street Furniture

6.4.1. Market Estimates And Forecast, 2016 – 2027 (USD Million)

6.4.2. Market Estimates And Forecast, By Region, 2016 – 2027 (USD Million)

Chapter 7. Digital Out of Home (OOH) Advertising MARKET REGIONAL OUTLOOK

7.1. Digital Out of Home (OOH) Advertising Market Share By Region, 2019 & 2027

7.2. NORTH AMERICA

7.2.1. North America Digital Out of Home (OOH) Advertising Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.2.2. North America Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.2.3. North America Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.2.4. North America Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.2.5. U.S.

7.2.5.1. U.S. Digital Out of Home (OOH) Advertising Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.2.5.2. U.S. Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.2.5.3. U.S. Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.2.5.4. U.S. Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.2.6. CANADA

7.2.6.1. Canada Digital Out of Home (OOH) Advertising Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.2.6.2. Canada Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.2.6.3. Canada Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.2.6.4. Canada Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.3. EUROPE

7.3.1. Europe Digital Out of Home (OOH) Advertising Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.3.2. Europe Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.3.3. Europe Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.3.4. Europe Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.3.5. GERMANY

7.3.5.1. Germany Digital Out of Home (OOH) Advertising Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.3.5.2. Germany Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.3.5.3. Germany Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.3.5.4. Germany Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.3.6. FRANCE

7.3.6.1. France Digital Out of Home (OOH) Advertising Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.3.6.2. France Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.3.6.3. France Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.3.6.4. France Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.3.7. U.K.

7.3.7.1. U.K. Digital Out of Home (OOH) Advertising Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.3.7.2. U.K. Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.3.7.3. U.K. Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.3.7.4. U.K. Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.4. ASIA-PACIFIC

7.4.1. Asia Pacific Digital Out of Home (OOH) Advertising Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.4.2. Asia Pacific Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.4.3. Asia Pacific Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.4.4. Asia Pacific Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.4.5. CHINA

7.4.5.1. China Digital Out of Home (OOH) Advertising Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.4.5.2. China Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.4.5.3. China Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.4.5.4. China Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.4.6. INDIA

7.4.6.1. India Digital Out of Home (OOH) Advertising Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.4.6.2. India Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.4.6.3. India Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.4.6.4. India Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.4.7. JAPAN

7.4.7.1. Japan Digital Out of Home (OOH) Advertising Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.4.7.2. Japan Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.4.7.3. Japan Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.4.7.4. Japan Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.4.8. AUSTRALIA

7.4.8.1. Australia Digital Out of Home (OOH) Advertising Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.4.8.2. Australia Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.4.8.3. Australia Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.4.8.4. Australia Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.5. MIDDLE EAST AND AFRICA (MEA)

7.5.1. Mea Digital Out of Home (OOH) Advertising Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.5.2. Mea Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.5.3. Mea Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.5.4. Mea Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.6. LATIN AMERICA

7.6.1. Latin America Digital Out of Home (OOH) Advertising Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.6.2. Latin America Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.6.3. Latin America Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.6.4. Latin America Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Production Process, 2016 –2027, (USD Million)

7.6.5. Latin America Digital Out of Home (OOH) Advertising Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

Chapter 8. COMPETITIVE LANDSCAPE

8.1. Market Share By Manufacturers

8.2. Strategic Benchmarking

8.2.1. New Product Launches

8.2.2. Investment & Expansion

8.2.3. Acquisitions

8.2.4. Partnerships, Agreement, Mergers, Joint-Ventures

8.3. Vendor Landscape

8.3.1. North American Suppliers

8.3.2. European Suppliers

8.3.3. Asia-Pacific Suppliers

8.3.4. Rest Of The World Suppliers

Chapter 9. COMPANY PROFILES

9.1 JCDecaux Group

9.1.1. Company Overview

9.1.2. Financial Performance

9.1.3. Product Insights

9.1.4. Strategic Initiatives

9.2 Clear Channel Outdoor Holdings

9.2.1. Company Overview

9.2.2. Financial Performance

9.2.3. Product Insights

9.2.4. Strategic Initiatives

9.3 Lama Advertising Company

9.3.1. Company Overview

9.3.2. Financial Performance

9.3.3. Product Insights

9.3.4. Strategic Initiatives

9.4 OUTFRONT Media

9.4.1. Company Overview

9.4.2. Financial Performance

9.4.3. Product Insights

9.4.4. Strategic Initiatives

9.5 Daktronics

9.5.1. Company Overview

9.5.2. Financial Performance

9.5.3. Product Insights

9.5.4. Strategic Initiatives

9.6 Company 6

9.6.1. Company Overview

9.6.2. Financial Performance

9.6.3. Product Insights

9.6.4. Strategic Initiatives

9.7 Company 7

9.7.1. Company Overview

9.7.2. Financial Performance

9.7.3. Product Insights

9.7.4. Strategic Initiatives

9.8 Company 8

9.8.1. Company Overview

9.8.2. Financial Performance

9.8.3. Product Insights

9.8.4. Strategic Initiatives

9.9 Company 9

9.9.1. Company Overview

9.9.2. Financial Performance

9.9.3. Product Insights

9.9.4. Strategic Initiatives

9.10 Company 10

9.10.1. Company Overview

9.10.2. Financial Performance

9.10.3. Product Insights

9.10.4. Strategic Initiatives

RESEARCH METHODOLOGY

A research methodology is a systematic approach for assessing or conducting a market study. Researchers tend to draw on a variety of both qualitative and quantitative study methods, inclusive of investigations, survey, secondary data and market observation.

Such plans can focus on classifying the products offered by leading market players or simply use statistical models to interpret observations or test hypotheses. While some methods aim for a detailed description of the factors behind an observation, others present the context of the current market scenario.

Now let’s take a closer look at the research methods here.

Secondary Research Model

Extensive data is obtained and cumulated on a substantial basis during the inception phase of the research process. The data accumulated is consistently filtered through validation from the in-house database, paid sources as well reputable industry magazines. A robust research study requires an understanding of the overall value chain. Annual reports and financials of industry players are studied thoroughly to have a comprehensive idea of the market taxonomy.

Primary Insights

Post conglomeration of the data obtained through secondary research; a validation process is initiated to verify the numbers or figures. This process is usually performed by having a detailed discussion with the industry experts.

However, we do not restrict our primary interviews only to the industry leaders. Our team covers the entire value chain while verifying the data. A significant number of raw material suppliers, local manufacturers, distributors, and stakeholders are interviewed to make our findings authentic. The current trends which include the drivers, restraints, and opportunities are also derived through the primary research process.

Market Estimation

The market estimation is conducted by analyzing the data collected through both secondary and primary research. This process involves market breakdown, bottom-up and top- down approach.

Moreover, while forecasting the market a comprehensive statistical time series model is designed for each market. Macroeconomic indicators are considered to understand the current trends of the market. Each data point is verified by the process of data triangulation method to arrive at the final market estimates.

Final Presentation

The penultimate process results in a holistic research report. The study equips key industry players to undertake significant strategic decisions through the findings. The report encompasses detailed market information. Graphical representations of the current market trends are also made available in order to make the study highly comprehensible for the reader.

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Digital Out Of Home Ooh Advertising Market Size, Type Analysis, Application Analysis, End-Use, Industry Analysis, Regional Outlook, Competitive Strategies And Forecasts, 2023-2032