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Market Snapshot

CAGR:6.89

2023

2032

Source: Market Expertz

Study Period	2019-2032
Base Year	2023
Forcast Year	2023-2032
CAGR	6.89

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Report Overview

Event & Exhibition Market Analysis Report 2023-2032

The Event & Exhibition Market is poised for significant growth, with an estimated Compound Annual Growth Rate (CAGR) of 7.59% from 2022 to 2032. This growth is projected to result in a market size expansion of USD 49.72 billion. The Event & Exhibition industry's growth is driven by factors such as the increasing demand for experiential marketing, technological advancements in event management, and the revival of in-person events post-pandemic.

Event & Exhibition Market Overview

Drivers

The growth of the Event & Exhibition market is fueled by the shift toward experiential marketing and the need for face-to-face interactions in business and networking. Brands and organizations increasingly recognize the value of events and exhibitions as platforms for engagement, customer interaction, and brand building.

Furthermore, technological advancements in event management contribute to the market's growth. Event organizers leverage digital tools, virtual reality, and data analytics to enhance attendee experiences, streamline operations, and measure event success.

Trends

The integration of hybrid event formats and sustainability initiatives are key trends in the Event & Exhibition market. Hybrid events combine in-person and virtual components, allowing broader audience reach and flexibility for attendees.

Moreover, sustainability considerations drive event organizers to adopt eco-friendly practices, reduce waste, and incorporate sustainable materials. Green events align with societal values and create positive brand perception.

Restraints

Uncertainties related to public health and safety concerns, along with the potential for oversaturation, pose challenges in the Event & Exhibition market. The industry must adapt to changing regulations and implement health protocols to ensure attendee safety.

Additionally, the risk of event fatigue, where attendees are overwhelmed by the abundance of events, necessitates innovative event concepts and value-driven experiences.

Event & Exhibition Market Segmentation By Application

Among the application segments, the Corporate Events segment is expected to witness significant growth during the forecast period. Corporate events include conferences, seminars, product launches, and team-building activities, providing organizations with platforms to communicate, educate, and engage stakeholders.

Moreover, the Trade Shows & Exhibitions segment is also on the rise. Trade shows bring together businesses from specific industries to showcase products, network, and explore new partnerships.

Event & Exhibition Market Segmentation By Type

Within the Event & Exhibition type segment, the Conferences & Seminars segment is expected to play a significant role in market growth. Conferences and seminars facilitate knowledge sharing, thought leadership, and professional development.

Additionally, the Trade Shows segment remains relevant. Trade shows are platforms for showcasing products, services, and innovations to potential clients and partners.

Regional Overview:

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North America is projected to be a major contributor to the global Event & Exhibition market growth, accounting for approximately 40% of the market share during the forecast period. The region's leadership is attributed to its robust event industry ecosystem, large business communities, and technological innovation.

The Europe region is also witnessing significant growth, driven by a rich cultural heritage, diverse event offerings, and the presence of major exhibition centers. Additionally, the Asia-Pacific region's emerging economies and increasing business events contribute to market expansion.

The Event & Exhibition market gained prominence as organizations seek to create meaningful connections and engage audiences through live experiences. The COVID-19 pandemic led to the temporary suspension of in-person events but accelerated the adoption of virtual and hybrid event formats.

Event & Exhibition Market Customer Landscape

The Event & Exhibition market report encompasses an analysis of the customer landscape, from event organizers and exhibitors to attendees and sponsors. It delves into adoption rates across industries and demographics, providing insights into customer preferences and trends. Additionally, the report identifies key factors influencing event participation, aiding businesses in devising effective growth strategies.

Major Event & Exhibition Market Companies

Companies in the Event & Exhibition market are implementing various strategies to enhance their market presence, including technology integration, creative event concepts, and audience engagement initiatives.

GES Events: GES Events is a global event management company that offers end-to-end event solutions, including event planning, design, and execution. The company focuses on creating immersive and memorable event experiences.
Informa Markets: Informa Markets operates in various industries, organizing exhibitions, trade shows, and conferences worldwide. The company emphasizes industry expertise and market insights to deliver value to participants.
Reed Exhibitions: Reed Exhibitions is a leading event organizer, hosting a wide range of B2B and B2C events across industries. The company emphasizes innovation, customer engagement, and networking opportunities.

The competitive landscape analysis in the report offers comprehensive insights into market players, assessing their strengths, weaknesses, and positioning. The qualitative and quantitative data aids in categorizing companies based on their focus and dominance in the market.

Segment Overview

The Event & Exhibition market report forecasts revenue growth at global, regional, and country levels and provides a comprehensive analysis of trends and growth opportunities from 2019 to 2032.

Application Outlook (USD Billion, 2019 - 2032)

Corporate Events
Trade Shows & Exhibitions
Music & Entertainment Events
Sports Events
Others

Type Outlook (USD Billion, 2019 - 2032)

Conferences & Seminars
Trade Shows
Conventions & Conferences
Exhibitions & Expos
Others

Geography Outlook (USD Billion, 2019 - 2032)

North America

United States
Canada

Europe

United Kingdom
Germany
France
Rest of Europe

APAC

China
India
Japan
Rest of APAC

South America

Brazil
Argentina
Chile
Rest of South America

Middle East & Africa

United Arab Emirates
South Africa
Saudi Arabia
Rest of Middle East & Africa

TABLE OF CONTENTS: GLOBAL Event & Exhibition MARKET

Chapter 1. MARKET SYNOPSIS

1.1. Market Definition `

1.2. Research Scope & Premise

1.3. Methodology

1.4. Market Estimation Technique

Chapter 2. EXECUTIVE SUMMARY

2.1. Summary Snapshot, 2016 – 2027

Chapter 3. INDICATIVE METRICS

3.1. Macro Indicators

Chapter 4. Event & Exhibition MARKET SEGMENTATION & IMPACT ANALYSIS

4.1. Event & Exhibition Segmentation Analysis

4.2. Industrial Outlook

4.3. Price Trend Analysis

4.4. Regulatory Framework

4.5. Porter’s Five Forces Analysis

4.5.1. Power Of Suppliers

4.5.2. Power Of Buyers

4.5.3. Threat Of Substitutes

4.5.4. Threat Of New Entrants

4.5.5. Competitive Rivalry

Chapter 5. Event & Exhibition MARKET BY type SIGHTS & TRENDS

5.1. Segment 1 Dynamics & Market Share, 2019 & 2027

5.2 B2B

5.2.1. Market Estimates And Forecast, 2016 – 2027 (USD Million)

5.2.2. Market Estimates And Forecast, By Region, 2016 – 2027 (USD Million)

5.3 B2C

5.3.1. Market Estimates And Forecast, 2016 – 2027 (USD Million)

5.3.2. Market Estimates And Forecast, By Region, 2016 – 2027 (USD Million)

5.4 Mixed/Hybrid

5.4.1. Market Estimates And Forecast, 2016 – 2027 (USD Million)

5.4.2. Market Estimates And Forecast, By Region, 2016 – 2027 (USD Million)

Chapter 6. Event & Exhibition MARKET BY Revenue Stream INSIGHTS & TRENDS

6.1. Segment 2 Dynamics & Market Share, 2019 & 2027

6.2 Exhibitor Fee

6.2.1. Market Estimates And Forecast, 2016 – 2027 (USD Million)

6.2.2. Market Estimates And Forecast, By Region, 2016 – 2027 (USD Million)

6.3 Sponsorship Fee

6.3.1. Market Estimates And Forecast, 2016 – 2027 (USD Million)

6.3.2. Market Estimates And Forecast, By Region, 2016 – 2027 (USD Million)

6.4 Entrance Fee

6.4.1. Market Estimates And Forecast, 2016 – 2027 (USD Million)

6.4.2. Market Estimates And Forecast, By Region, 2016 – 2027 (USD Million)

6.5 Services

6.5.1. Market Estimates And Forecast, 2016 – 2027 (USD Million)

6.5.2. Market Estimates And Forecast, By Region, 2016 – 2027 (USD Million)

Chapter 7. Event & Exhibition MARKET REGIONAL OUTLOOK

7.1. Event & Exhibition Market Share By Region, 2019 & 2027

7.2. NORTH AMERICA

7.2.1. North America Event & Exhibition Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.2.2. North America Event & Exhibition Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.2.3. North America Event & Exhibition Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.2.4. North America Event & Exhibition Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.2.5. U.S.

7.2.5.1. U.S. Event & Exhibition Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.2.5.2. U.S. Event & Exhibition Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.2.5.3. U.S. Event & Exhibition Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.2.5.4. U.S. Event & Exhibition Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.2.6. CANADA

7.2.6.1. Canada Event & Exhibition Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.2.6.2. Canada Event & Exhibition Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.2.6.3. Canada Event & Exhibition Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.2.6.4. Canada Event & Exhibition Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.3. EUROPE

7.3.1. Europe Event & Exhibition Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.3.2. Europe Event & Exhibition Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.3.3. Europe Event & Exhibition Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.3.4. Europe Event & Exhibition Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.3.5. GERMANY

7.3.5.1. Germany Event & Exhibition Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.3.5.2. Germany Event & Exhibition Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.3.5.3. Germany Event & Exhibition Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.3.5.4. Germany Event & Exhibition Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.3.6. FRANCE

7.3.6.1. France Event & Exhibition Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.3.6.2. France Event & Exhibition Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.3.6.3. France Event & Exhibition Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.3.6.4. France Event & Exhibition Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.3.7. U.K.

7.3.7.1. U.K. Event & Exhibition Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.3.7.2. U.K. Event & Exhibition Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.3.7.3. U.K. Event & Exhibition Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.3.7.4. U.K. Event & Exhibition Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.4. ASIA-PACIFIC

7.4.1. Asia Pacific Event & Exhibition Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.4.2. Asia Pacific Event & Exhibition Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.4.3. Asia Pacific Event & Exhibition Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.4.4. Asia Pacific Event & Exhibition Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.4.5. CHINA

7.4.5.1. China Event & Exhibition Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.4.5.2. China Event & Exhibition Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.4.5.3. China Event & Exhibition Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.4.5.4. China Event & Exhibition Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.4.6. INDIA

7.4.6.1. India Event & Exhibition Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.4.6.2. India Event & Exhibition Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.4.6.3. India Event & Exhibition Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.4.6.4. India Event & Exhibition Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.4.7. JAPAN

7.4.7.1. Japan Event & Exhibition Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.4.7.2. Japan Event & Exhibition Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.4.7.3. Japan Event & Exhibition Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.4.7.4. Japan Event & Exhibition Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.4.8. AUSTRALIA

7.4.8.1. Australia Event & Exhibition Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.4.8.2. Australia Event & Exhibition Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.4.8.3. Australia Event & Exhibition Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.4.8.4. Australia Event & Exhibition Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.5. MIDDLE EAST AND AFRICA (MEA)

7.5.1. Mea Event & Exhibition Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.5.2. Mea Event & Exhibition Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.5.3. Mea Event & Exhibition Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.5.4. Mea Event & Exhibition Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.6. LATIN AMERICA

7.6.1. Latin America Event & Exhibition Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.6.2. Latin America Event & Exhibition Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.6.3. Latin America Event & Exhibition Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.6.4. Latin America Event & Exhibition Market Estimates And Forecast By Production Process, 2016 –2027, (USD Million)

7.6.5. Latin America Event & Exhibition Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

Chapter 8. COMPETITIVE LANDSCAPE

8.1. Market Share By Manufacturers

8.2. Strategic Benchmarking

8.2.1. New Product Launches

8.2.2. Investment & Expansion

8.2.3. Acquisitions

8.2.4. Partnerships, Agreement, Mergers, Joint-Ventures

8.3. Vendor Landscape

8.3.1. North American Suppliers

8.3.2. European Suppliers

8.3.3. Asia-Pacific Suppliers

8.3.4. Rest Of The World Suppliers

Chapter 9. COMPANY PROFILES

9.1 Fiera Milano SpA

9.1.1. Company Overview

9.1.2. Financial Performance

9.1.3. Product Insights

9.1.4. Strategic Initiatives

9.2 Deutsche Messe AG

9.2.1. Company Overview

9.2.2. Financial Performance

9.2.3. Product Insights

9.2.4. Strategic Initiatives

9.3 Messe Frankfurt GmbH

9.3.1. Company Overview

9.3.2. Financial Performance

9.3.3. Product Insights

9.3.4. Strategic Initiatives

9.4 MCH Group AG

9.4.1. Company Overview

9.4.2. Financial Performance

9.4.3. Product Insights

9.4.4. Strategic Initiatives

9.5 GL Events

9.5.1. Company Overview

9.5.2. Financial Performance

9.5.3. Product Insights

9.5.4. Strategic Initiatives

9.6 Company 6

9.6.1. Company Overview

9.6.2. Financial Performance

9.6.3. Product Insights

9.6.4. Strategic Initiatives

9.7 Company 7

9.7.1. Company Overview

9.7.2. Financial Performance

9.7.3. Product Insights

9.7.4. Strategic Initiatives

9.8 Company 8

9.8.1. Company Overview

9.8.2. Financial Performance

9.8.3. Product Insights

9.8.4. Strategic Initiatives

9.9 Company 9

9.9.1. Company Overview

9.9.2. Financial Performance

9.9.3. Product Insights

9.9.4. Strategic Initiatives

9.10 Company 10

9.10.1. Company Overview

9.10.2. Financial Performance

9.10.3. Product Insights

9.10.4. Strategic Initiatives

RESEARCH METHODOLOGY

A research methodology is a systematic approach for assessing or conducting a market study. Researchers tend to draw on a variety of both qualitative and quantitative study methods, inclusive of investigations, survey, secondary data and market observation.

Such plans can focus on classifying the products offered by leading market players or simply use statistical models to interpret observations or test hypotheses. While some methods aim for a detailed description of the factors behind an observation, others present the context of the current market scenario.

Now let’s take a closer look at the research methods here.

Secondary Research Model

Extensive data is obtained and cumulated on a substantial basis during the inception phase of the research process. The data accumulated is consistently filtered through validation from the in-house database, paid sources as well reputable industry magazines. A robust research study requires an understanding of the overall value chain. Annual reports and financials of industry players are studied thoroughly to have a comprehensive idea of the market taxonomy.

Primary Insights

Post conglomeration of the data obtained through secondary research; a validation process is initiated to verify the numbers or figures. This process is usually performed by having a detailed discussion with the industry experts.

However, we do not restrict our primary interviews only to the industry leaders. Our team covers the entire value chain while verifying the data. A significant number of raw material suppliers, local manufacturers, distributors, and stakeholders are interviewed to make our findings authentic. The current trends which include the drivers, restraints, and opportunities are also derived through the primary research process.

Market Estimation

The market estimation is conducted by analyzing the data collected through both secondary and primary research. This process involves market breakdown, bottom-up and top- down approach.

Moreover, while forecasting the market a comprehensive statistical time series model is designed for each market. Macroeconomic indicators are considered to understand the current trends of the market. Each data point is verified by the process of data triangulation method to arrive at the final market estimates.

Final Presentation

The penultimate process results in a holistic research report. The study equips key industry players to undertake significant strategic decisions through the findings. The report encompasses detailed market information. Graphical representations of the current market trends are also made available in order to make the study highly comprehensible for the reader.

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Event Exhibition Market Size, Type Analysis, Application Analysis, End-Use, Industry Analysis, Regional Outlook, Competitive Strategies And Forecasts, 2023-2032