Manuka Honey Market Size, Type Analysis, Application Analysis, End-Use, Industry Analysis, Regional Outlook, Competitive Strategies And Forecasts, 2023-2032
- Report ID: ME_00139
- Format: Electronic (PDF)
- Publish Type: Publish
- Number of Pages: 250
Market Snapshot
Source: Market Expertz
| Study Period | 2019-2032 |
| Base Year | 2023 |
| Forcast Year | 2023-2032 |
| CAGR | 8.35 |
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The Manuka Honey Market is expected to experience robust growth, with a projected Compound Annual Growth Rate (CAGR) of 6.5% from 2022 to 2032. The market size is anticipated to increase by USD 2,149.87 million during this period. This growth is driven by several factors, including the increasing consumer demand for natural and healthy products, the rising awareness of the unique health benefits of Manuka honey, and its growing use in various industries. Manuka honey is known for its antibacterial and health-promoting properties.
Manuka Honey Market Overview:
Drivers:
One of the primary drivers fueling the growth of the Manuka Honey market is the consumer shift towards natural and organic products. As health-conscious consumers seek alternatives to processed foods and artificial sweeteners, Manuka honey is gaining popularity for its natural sweetness and potential health benefits.
Moreover, the growing awareness of the unique antibacterial and healing properties of Manuka honey is another significant driver. Manuka honey is used not only as a sweetener but also for its potential medicinal properties, making it a sought-after ingredient in the food and healthcare industries.
Trends:
A notable trend in the Manuka Honey market is the diversification of its applications. Beyond traditional use in food and beverages, Manuka honey is finding applications in cosmetics, skincare, and wound care products. This trend expands its market presence and opens up new growth opportunities.
Additionally, the establishment of grading and certification standards for Manuka honey is gaining prominence. Clear labeling and certification help consumers make informed choices and ensure the authenticity and quality of Manuka honey products.
Restraints:
One of the key challenges in the Manuka Honey market is the limited geographic origin. Manuka honey is primarily produced in New Zealand and Australia, which can result in supply constraints and price fluctuations. High demand and limited supply can impact the affordability and availability of Manuka honey.
Furthermore, counterfeit and fraudulent Manuka honey products in the market pose a threat to consumer trust and industry reputation. Ensuring the authenticity of Manuka honey products remains a challenge.
Manuka Honey Market Segmentation by Application:
The Manuka Honey market encompasses various application segments, each catering to specific industry needs. These segments include:
- Food and Beverages: Manuka honey is used as a natural sweetener and flavor enhancer in various food and beverage products.
- Cosmetics and Skincare: Manuka honey is an ingredient in cosmetics and skincare products known for its moisturizing and antibacterial properties.
- Healthcare and Wound Care: Manuka honey is utilized in healthcare and wound care products for its potential healing and antibacterial properties.
- Others: Additional applications include its use in dietary supplements and oral care products.
Manuka Honey Market Segmentation by Grading:
The Manuka Honey market offers various grading standards, indicating the level of Manuka honey's unique properties, such as methylglyoxal (MGO) content. These grades include:
- UMF (Unique Manuka Factor) Grading: UMF grading certifies the purity and quality of Manuka honey and indicates its antibacterial potency.
- MGO Grading: MGO grading measures the methylglyoxal content, a key component responsible for Manuka honey's unique properties.
- KFactor Grading: KFactor grading highlights the purity and rawness of Manuka honey.
Regional Overview:
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Asia-Pacific (APAC) is anticipated to be a significant contributor to the Manuka Honey market, accounting for approximately 50% of the market's growth during the forecast period. This growth can be attributed to the dominant production of Manuka honey in New Zealand and Australia, coupled with increasing consumer awareness of its benefits.
In conclusion, the Manuka Honey market is experiencing robust growth driven by consumer demand for natural and healthy products, awareness of its unique properties, and diversification of applications. While challenges related to limited geographic origin and authenticity exist, the market's potential for growth remains strong, particularly as consumers prioritize natural and functional ingredients.
Manuka Honey Market Customer Landscape:
The Manuka Honey market report examines the adoption lifecycle, ranging from early adopters to laggards, and analyzes adoption rates in different regions based on penetration levels. Furthermore, the report explores key purchase criteria and factors influencing price sensitivity to assist companies in formulating effective growth strategies.
Major Manuka Honey Market Companies:
Leading companies in the Manuka Honey market are implementing various strategies to enhance their market presence. These strategies encompass strategic alliances, partnerships, mergers and acquisitions, geographic expansion, and product/service launches. Prominent market players include:
Comvita: Comvita, based in New Zealand, is one of the world's largest producers of Manuka honey and related health products.
Manuka Health New Zealand: Manuka Health is another major New Zealand-based company specializing in Manuka honey products, including dietary supplements and skincare.
Watson & Son: Watson & Son, a New Zealand company, is well-known for its high-quality Manuka honey and related bee products.
Wedderspoon: Wedderspoon, headquartered in New Zealand, offers a range of Manuka honey products, including raw honey and honey-based supplements.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
- Comvita Limited
- Manuka Health New Zealand Ltd.
- Watson & Son Ltd.
- Wedderspoon Organic Inc.
- Kiva Health Food
- Happy Valley Honey Ltd.
- Wild Cape New Zealand Ltd.
- Airborne Honey Ltd.
- Nelson Honey & Marketing (NZ) Ltd.
- Mossop's Honey Ltd.
- Tahi New Zealand Ltd.
- Steens Honey
- BeeNZ Ltd.
- J.Friend and Co.
- Arataki Honey Ltd.
- SummerGlow Apiaries Ltd.
- Haddrell's of Cambridge Ltd.
- The True Honey Co.
- East Cape Manuka Company Ltd.
- Manuka South
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Segment Overview:
The Manuka Honey market report provides revenue forecasts at the global, regional, and country levels. It offers an in-depth analysis of the latest market trends and growth opportunities from 2019 to 2032.
- Application Outlook (USD Million, 2019 - 2032):
- Food and Beverages
- Cosmetics and Skincare
- Healthcare and Wound Care
- Others
- Grading Outlook (USD Million, 2019 - 2032):
- UMF (Unique Manuka Factor) Grading
- MGO Grading
- KFactor Grading
- Geography Outlook (USD Million, 2019 - 2032):
- The U.S.
- Canada
- U.K.
- Germany
- France
- Rest of Europe
- New Zealand
- Australia
- Chile
- Argentina
- Brazil
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- North America
- Europe
- APAC
- South America
- Middle East & Africa
Table of Contents
1 Market Overview
1.1 Manuka Honey Introduction
1.2 Market Analysis by Type
1.2.1 UMF 5+ / MGO 83 mg/kg (ppm)
1.2.2 UMF 10+ / MGO 263 mg/kg (ppm)
1.2.3 UMF 15+ / MGO 514 mg/kg (ppm)
1.2.4 UMF 20+ / MGO 829 mg/kg (ppm)
1.2.5 Others
1.3 Market Analysis by Applications
1.3.1 Digestion & Inflammation Treatment
1.3.2 Wound-care & Skincare Products
1.3.3 Others
1.4 Market Analysis by States
1.4.1 California Status and Prospect (2012-2022)
1.4.2 Texas Status and Prospect (2012-2022)
1.4.3 New York Status and Prospect (2012-2022)
1.4.4 Florida Status and Prospect (2012-2022)
1.4.5 Illinois Status and Prospect (2012-2022)
1.5 Market Dynamics
1.5.1 Market Opportunities
1.5.2 Market Risk
1.5.3 Market Driving Force
2 Manufacturers Profiles
2.1 Comvita
2.1.1 Profile
2.1.2 Manuka Honey Type and Applications
2.1.2.1 Type 1
2.1.2.2 Type 2
2.1.3 Comvita Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.1.4 Business Overview
2.1.5 Comvita News
2.2 Manuka Health
2.2.1 Profile
2.2.2 Manuka Honey Type and Applications
2.2.2.1 Type 1
2.2.2.2 Type 2
2.2.3 Manuka Health Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.2.4 Business Overview
2.2.5 Manuka Health News
2.3 Arataki Honey
2.3.1 Profile
2.3.2 Manuka Honey Type and Applications
2.3.2.1 Type 1
2.3.2.2 Type 2
2.3.3 Arataki Honey Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.3.4 Business Overview
2.3.5 Arataki Honey News
2.4 Watson & Son
2.4.1 Profile
2.4.2 Manuka Honey Type and Applications
2.4.2.1 Type 1
2.4.2.2 Type 2
2.4.3 Watson & Son Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.4.4 Business Overview
2.4.5 Watson & Son News
2.5 Streamland
2.5.1 Profile
2.5.2 Manuka Honey Type and Applications
2.5.2.1 Type 1
2.5.2.2 Type 2
2.5.3 Streamland Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.5.4 Business Overview
2.5.5 Streamland News
2.6 Pure Honey New Zealand
2.6.1 Profile
2.6.2 Manuka Honey Type and Applications
2.6.2.1 Type 1
2.6.2.2 Type 2
2.6.3 Pure Honey New Zealand Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.6.4 Business Overview
2.6.5 Pure Honey New Zealand News
2.7 KirksBees Honey
2.7.1 Profile
2.7.2 Manuka Honey Type and Applications
2.7.2.1 Type 1
2.7.2.2 Type 2
2.7.3 KirksBees Honey Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.7.4 Business Overview
2.7.5 KirksBees Honey News
2.8 Capilano
2.8.1 Profile
2.8.2 Manuka Honey Type and Applications
2.8.2.1 Type 1
2.8.2.2 Type 2
2.8.3 Capilano Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.8.4 Business Overview
2.8.5 Capilano News
2.9 Nature's Way
2.9.1 Profile
2.9.2 Manuka Honey Type and Applications
2.9.2.1 Type 1
2.9.2.2 Type 2
2.9.3 Nature's Way Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.9.4 Business Overview
2.9.5 Nature's Way News
3 United States Manuka Honey Market Competition, by Manufacturer
3.1 United States Manuka Honey Sales and Market Share by Manufacturer (2016-2017)
3.2 United States Manuka Honey Revenue and Market Share by Manufacturer (2016-2017)
3.3 United States Manuka Honey Price by Manufacturers (2016-2017)
3.4 Market Concentration Rate
3.4.1 Top 3 Manuka Honey Manufacturer Market Share
3.4.2 Top 5 Manuka Honey Manufacturer Market Share
3.5 Market Competition Trend
4 United States Manuka Honey Market Analysis by States
4.1 United States Manuka Honey Sales Market Share by States
4.2 United States Manuka Honey Sales by States (2012-2017)
4.3 United States Manuka Honey Revenue (Value) by States (2012-2017)
5 United States Market Segmentation Manuka Honey by Type
5.1 United States Manuka Honey Sales, Revenue and Market Share by Type (2012-2017)
5.1.1 United States Manuka Honey Sales and Market Share by Type (2012-2017)
5.1.2 United States Manuka Honey Revenue and Market Share by Type (2012-2017)
5.2 UMF 5+ / MGO 83 mg/kg (ppm) Sales Growth and Price
5.2.1 United States UMF 5+ / MGO 83 mg/kg (ppm) Sales Growth (2012-2017)
5.2.2 United States UMF 5+ / MGO 83 mg/kg (ppm) Price (2012-2017)
5.3 UMF 10+ / MGO 263 mg/kg (ppm) Sales Growth and Price
5.3.1 United States UMF 10+ / MGO 263 mg/kg (ppm) Sales Growth (2012-2017)
5.3.2 United States UMF 10+ / MGO 263 mg/kg (ppm) Price (2012-2017)
5.4 UMF 15+ / MGO 514 mg/kg (ppm) Sales Growth and Price
5.4.1 United States UMF 15+ / MGO 514 mg/kg (ppm) Sales Growth (2012-2017)
5.4.2 United States UMF 15+ / MGO 514 mg/kg (ppm) Price (2012-2017)
5.5 UMF 20+ / MGO 829 mg/kg (ppm) Sales Growth and Price
5.5.1 United States UMF 20+ / MGO 829 mg/kg (ppm) Sales Growth (2012-2017)
5.5.2 United States UMF 20+ / MGO 829 mg/kg (ppm) Price (2012-2017)
5.6 Others Sales Growth and Price
5.6.1 United States Others Sales Growth (2012-2017)
5.6.2 United States Others Price (2012-2017)
6 United States Market Segmentation Manuka Honey by Application
6.1 United States Manuka Honey Sales Market Share by Application (2012-2017)
6.2 Digestion & Inflammation Treatment Sales Growth (2012-2017)
6.3 Wound-care & Skincare Products Sales Growth (2012-2017)
6.4 Others Sales Growth (2012-2017)
7 California Manuka Honey Sales, Revenue, by Type, Application and Manufacturers
7.1 California Manuka Honey Revenue, Sales and Growth Rate (2012-2017)
7.2 California Manuka Honey Sales and Market Share by Type
7.3 California Manuka Honey Sales by Application (2012-2017)
8 New York Manuka Honey Sales, Revenue, by Type, Application and Manufacturers
8.1 New York Manuka Honey Revenue, Sales and Growth Rate (2012-2017)
8.2 New York Manuka Honey Sales and Market Share by Type
8.3 New York Manuka Honey Sales by Application (2012-2017)
9 Texas Manuka Honey Sales, Revenue, by Type, Application and Manufacturers
9.1 Texas Manuka Honey Revenue, Sales and Growth Rate (2012-2017)
9.2 Texas Manuka Honey Sales and Market Share by Type
9.3 Texas Manuka Honey Sales by Application (2012-2017)
10 Florida Manuka Honey Sales, Revenue, by Type, Application and Manufacturers
10.1 Florida Manuka Honey Revenue, Sales and Growth Rate (2012-2017)
10.2 Florida Manuka Honey Sales and Market Share by Type
10.3 Florida Manuka Honey Sales by Application (2012-2017)
11 Illinois Manuka Honey Sales, Revenue, by Type, Application and Manufacturers
11.1 Illinois Manuka Honey Revenue, Sales and Growth Rate (2012-2017)
11.2 Illinois Manuka Honey Sales and Market Share by Type
11.3 Illinois Manuka Honey Sales by Application (2012-2017)
12 Manuka Honey Market Forecast (2017-2022)
12.1 United States Manuka Honey Sales, Revenue and Growth Rate (2017-2022)
12.2 Manuka Honey Market Forecast by States (2017-2022)
12.3 Manuka Honey Market Forecast by Type (2017-2022)
12.4 Manuka Honey Market Forecast by Application (2017-2022)
13 Manuka Honey Manufacturing Cost Analysis
13.1 Manuka Honey Key Raw Materials Analysis
13.1.1 Key Raw Materials
13.1.2 Price Trend of Key Raw Materials
13.1.3 Key Suppliers of Raw Materials
13.1.4 Market Concentration Rate of Raw Materials
13.2 Proportion of Manufacturing Cost Structure
13.2.1 Raw Materials
13.2.2 Labor Cost
13.2.3 Manufacturing Expenses
13.3 Manufacturing Process Analysis of Manuka Honey
14 Industrial Chain, Sourcing Strategy and Downstream Buyers
14.1 Manuka Honey Industrial Chain Analysis
14.2 Upstream Raw Materials Sourcing
14.3 Raw Materials Sources of Manuka Honey Major Manufacturers in 2016
14.4 Downstream Buyers
15 Sales Channel, Distributors, Traders and Dealers
15.1 Sales Channel
15.1.1 Direct Marketing
15.1.2 Indirect Marketing
15.1.3 Marketing Channel Future Trend
15.2 Distributors, Traders and Dealers
16 Research Findings and Conclusion
17 Appendix
17.1 Methodology
17.2 Analyst Introduction
17.3 Data Source
List of Tables and Figures
Figure Manuka Honey Picture
Table Product Specifications of Manuka Honey
Figure United States Sales Market Share of Manuka Honey by Types in 2016
Table Types of Manuka Honey
Figure UMF 5+ / MGO 83 mg/kg (ppm) Picture
Table Major Manufacturers of UMF 5+ / MGO 83 mg/kg (ppm)
Figure UMF 10+ / MGO 263 mg/kg (ppm) Picture
Table Major Manufacturers of UMF 10+ / MGO 263 mg/kg (ppm)
Figure UMF 15+ / MGO 514 mg/kg (ppm) Picture
Table Major Manufacturers of UMF 15+ / MGO 514 mg/kg (ppm)
Figure UMF 20+ / MGO 829 mg/kg (ppm) Picture
Table Major Manufacturers of UMF 20+ / MGO 829 mg/kg (ppm)
Figure Others Picture
Table Major Manufacturers of Others
Table United States Manuka Honey Sales Market Share by Applications in 2016
Table Applications of Manuka Honey
Figure Digestion & Inflammation Treatment Picture
Figure Wound-care & Skincare Products Picture
Figure Others Picture
Figure California Manuka Honey Revenue (Million USD) and Growth Rate (2012-2022)
Figure Texas Manuka Honey Revenue (Million USD) and Growth Rate (2012-2022)
Figure New York Manuka Honey Revenue (Million USD) and Growth Rate (2012-2022)
Figure Florida Manuka Honey Revenue (Million USD) and Growth Rate (2012-2022)
Figure Illinois Manuka Honey Revenue (Million USD) and Growth Rate (2012-2022)
Table Comvita Basic Information, Manufacturing Base and Competitors
Table Comvita Manuka Honey Type and Applications
Table Comvita Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table Manuka Health Basic Information, Manufacturing Base and Competitors
Table Manuka Health Manuka Honey Type and Applications
Table Manuka Health Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table Arataki Honey Basic Information, Manufacturing Base and Competitors
Table Arataki Honey Manuka Honey Type and Applications
Table Arataki Honey Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table Watson & Son Basic Information, Manufacturing Base and Competitors
Table Watson & Son Manuka Honey Type and Applications
Table Watson & Son Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table Streamland Basic Information, Manufacturing Base and Competitors
Table Streamland Manuka Honey Type and Applications
Table Streamland Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table Pure Honey New Zealand Basic Information, Manufacturing Base and Competitors
Table Pure Honey New Zealand Manuka Honey Type and Applications
Table Pure Honey New Zealand Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table KirksBees Honey Basic Information, Manufacturing Base and Competitors
Table KirksBees Honey Manuka Honey Type and Applications
Table KirksBees Honey Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table Capilano Basic Information, Manufacturing Base and Competitors
Table Capilano Manuka Honey Type and Applications
Table Capilano Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table Nature's Way Basic Information, Manufacturing Base and Competitors
Table Nature's Way Manuka Honey Type and Applications
Table Nature's Way Manuka Honey Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Table United States Manuka Honey Sales by Manufacturer (2016-2017)
Figure United States Manuka Honey Sales Market Share by Manufacturer in 2016
Figure United States Manuka Honey Sales Market Share by Manufacturer in 2017
Table United States Manuka Honey Revenue by Manufacturer (2016-2017)
Figure United States Manuka Honey Revenue Market Share by Manufacturer in 2015
Figure United States Manuka Honey Revenue Market Share by Manufacturer in 2016
Table United States Manuka Honey Price by Manufacturers (2016-2017)
Figure Top 3 Manuka Honey Manufacturer Market Share in 2016
Figure Top 3 Manuka Honey Manufacturer Market Share in 2017
Figure Top 5 Manuka Honey Manufacturer Market Share in 2016
Figure Top 5 Manuka Honey Manufacturer Market Share in 2017
Figure United States Manuka Honey Sales and Growth (2012-2017)
Table United States Manuka Honey Sales by States (2012-2017)
Table United States Manuka Honey Sales Market Share by States (2012-2017)
Figure United States 2012 Manuka Honey Sales Market Share by States
Figure United States 2016 Manuka Honey Sales Market Share by States
Figure United States Manuka Honey Revenue and Growth (2012-2017)
Table United States Manuka Honey Revenue by States (2012-2017)
Table United States Manuka Honey Revenue Market Share by States (2012-2017)
Table United States 2012 Manuka Honey Revenue Market Share by States
Table United States 2016 Manuka Honey Revenue Market Share by States
Table United States Manuka Honey Sales by Type (2012-2017)
Table United States Manuka Honey Sales Share by Type (2012-2017)
Table United States Manuka Honey Revenue by Type (2012-2017)
Table United States Manuka Honey Revenue Share by Type (2012-2017)
Figure United States UMF 5+ / MGO 83 mg/kg (ppm) Sales Growth (2012-2017)
Figure United States UMF 5+ / MGO 83 mg/kg (ppm) Price (2012-2017)
Figure United States UMF 10+ / MGO 263 mg/kg (ppm) Sales Growth (2012-2017)
Figure United States UMF 10+ / MGO 263 mg/kg (ppm) Price (2012-2017)
Figure United States UMF 15+ / MGO 514 mg/kg (ppm) Sales Growth (2012-2017)
Figure United States UMF 15+ / MGO 514 mg/kg (ppm) Price (2012-2017)
Figure United States UMF 20+ / MGO 829 mg/kg (ppm) Sales Growth (2012-2017)
Figure United States UMF 20+ / MGO 829 mg/kg (ppm) Price (2012-2017)
Figure United States Others Sales Growth (2012-2017)
Figure United States Others Price (2012-2017)
Table United States Manuka Honey Sales by Application (2012-2017)
Table United States Manuka Honey Sales Share by Application (2012-2017)
Figure United States Digestion & Inflammation Treatment Sales Growth (2012-2017)
Figure United States Wound-care & Skincare Products Sales Growth (2012-2017)
Figure United States Others Sales Growth (2012-2017)
Figure California Manuka Honey Revenue and Growth (2012-2017)
Figure California Manuka Honey Sales and Growth (2012-2017)
Table California Manuka Honey Sales by Type (2012-2017)
Table California Manuka Honey Sales Market Share by Type (2012-2017)
Table California Manuka Honey Sales by Application (2012-2017)
Table California Manuka Honey Sales Market Share by Application (2012-2017)
Figure New York Manuka Honey Revenue and Growth (2012-2017)
Figure New York Manuka Honey Sales and Growth (2012-2017)
Table New York Manuka Honey Sales by Type (2012-2017)
Table New York Manuka Honey Sales Market Share by Type (2012-2017)
Table New York Manuka Honey Sales by Application (2012-2017)
Table New York Manuka Honey Sales Market Share by Application (2012-2017)
Figure Texas Manuka Honey Revenue and Growth (2012-2017)
Figure Texas Manuka Honey Sales and Growth (2012-2017)
Table Texas Manuka Honey Sales by Type (2012-2017)
Table Texas Manuka Honey Sales Market Share by Type (2012-2017)
Table Texas Manuka Honey Sales by Application (2012-2017)
Table Texas Manuka Honey Sales Market Share by Application (2012-2017)
Figure Florida Manuka Honey Revenue and Growth (2012-2017)
Figure Florida Manuka Honey Sales and Growth (2012-2017)
Table Florida Manuka Honey Sales by Type (2012-2017)
Table Florida Manuka Honey Sales Market Share by Type (2012-2017)
Table Florida Manuka Honey Sales by Application (2012-2017)
Table Florida Manuka Honey Sales Market Share by Application (2012-2017)
Figure Illinois Manuka Honey Revenue and Growth (2012-2017)
Figure Illinois Manuka Honey Sales and Growth (2012-2017)
Table Illinois Manuka Honey Sales by Type (2012-2017)
Table Illinois Manuka Honey Sales Market Share by Type (2012-2017)
Table Illinois Manuka Honey Sales by Application (2012-2017)
Table Illinois Manuka Honey Sales Market Share by Application (2012-2017)
Figure United States Manuka Honey Sales, Revenue and Growth Rate (2017-2022)
Table United States Manuka Honey Sales Forecast by States (2017-2022)
Table United States Manuka Honey Market Share Forecast by States (2017-2022)
Table United States Manuka Honey Sales Forecast by Type (2017-2022)
Table United States Manuka Honey Market Share Forecast by Type (2017-2022)
Table United States Manuka Honey Sales Forecast by Application (2017-2022)
Table United States Manuka Honey Market Share Forecast by Application (2017-2022)
Table Sales Base and Market Concentration Rate of Raw Material
Figure Price Trend of Key Raw Materials
Table Key Suppliers of Raw Materials
Figure Manufacturing Cost Structure of Manuka Honey
Figure Manufacturing Process Analysis of Manuka Honey
Figure Manuka Honey Industrial Chain Analysis
Table Raw Materials Sources of Manuka Honey Major Manufacturers in 2016
Table Major Buyers of Manuka Honey
Table Distributors/Traders/ Dealers List
RESEARCH METHODOLOGY
A research methodology is a systematic approach for assessing or conducting a market study. Researchers tend to draw on a variety of both qualitative and quantitative study methods, inclusive of investigations, survey, secondary data and market observation.
Such plans can focus on classifying the products offered by leading market players or simply use statistical models to interpret observations or test hypotheses. While some methods aim for a detailed description of the factors behind an observation, others present the context of the current market scenario.
Now let’s take a closer look at the research methods here.
Secondary Research Model
Extensive data is obtained and cumulated on a substantial basis during the inception phase of the research process. The data accumulated is consistently filtered through validation from the in-house database, paid sources as well reputable industry magazines. A robust research study requires an understanding of the overall value chain. Annual reports and financials of industry players are studied thoroughly to have a comprehensive idea of the market taxonomy.
Primary Insights
Post conglomeration of the data obtained through secondary research; a validation process is initiated to verify the numbers or figures. This process is usually performed by having a detailed discussion with the industry experts.
However, we do not restrict our primary interviews only to the industry leaders. Our team covers the entire value chain while verifying the data. A significant number of raw material suppliers, local manufacturers, distributors, and stakeholders are interviewed to make our findings authentic. The current trends which include the drivers, restraints, and opportunities are also derived through the primary research process.
Market Estimation
The market estimation is conducted by analyzing the data collected through both secondary and primary research. This process involves market breakdown, bottom-up and top- down approach.
Moreover, while forecasting the market a comprehensive statistical time series model is designed for each market. Macroeconomic indicators are considered to understand the current trends of the market. Each data point is verified by the process of data triangulation method to arrive at the final market estimates.
Final Presentation
The penultimate process results in a holistic research report. The study equips key industry players to undertake significant strategic decisions through the findings. The report encompasses detailed market information. Graphical representations of the current market trends are also made available in order to make the study highly comprehensible for the reader.
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