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Market Snapshot

CAGR:9.3

2023

2032

Source: Market Expertz

Study Period	2019-2032
Base Year	2023
Forcast Year	2023-2032
CAGR	9.3

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Report Overview

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Out of Band Authentication (OOBA) Market Analysis Report 2023-2032

The Out of Band Authentication (OOBA) Market is anticipated to experience substantial growth, with an estimated Compound Annual Growth Rate (CAGR) of 12.04% from 2022 to 2032. This growth is projected to result in a market size increase of USD 1,684.58 million. The OOBA industry is driven by the escalating need for robust security solutions to counteract rising cyber threats and protect sensitive data.

Out of Band Authentication (OOBA) Market Overview

Drivers

The growth of the OOBA market is propelled by the escalating frequency of cyberattacks and data breaches, highlighting the importance of stronger authentication methods. OOBA solutions provide an additional layer of security by using a separate communication channel or device for authentication, making it significantly harder for attackers to gain unauthorized access.

Furthermore, the proliferation of mobile devices and the internet of things (IoT) necessitates advanced authentication methods. OOBA leverages mobile apps, SMS, email, or voice calls for authentication, making it convenient for users while enhancing security.

Trends

Biometric integration and adaptive authentication are key trends in the OOBA market. Biometric factors such as fingerprint recognition, facial recognition, and voice recognition are increasingly being used in OOBA solutions to provide secure and user-friendly authentication methods.

Adaptive authentication analyzes user behavior and context to determine the appropriate authentication level. This approach enhances security while providing a seamless user experience by adjusting authentication requirements based on risk factors.

Restraints

Integration complexity and user experience challenges present obstacles in the OOBA market. Integrating OOBA solutions into existing IT infrastructure can be complex and time-consuming, requiring careful consideration of compatibility and usability.

Moreover, the reliance on mobile devices for OOBA may raise concerns about device availability and compatibility, especially in cases where users lack smartphones or stable network connectivity.

Out of Band Authentication (OOBA) Market Segmentation By Application

Among the application segments, the Financial Services segment is expected to witness significant growth during the forecast period. Financial institutions require robust authentication methods to safeguard customer accounts, transactions, and sensitive financial information.

Additionally, the Healthcare and E-commerce segments are also on the rise. In healthcare, OOBA solutions enhance the security of electronic health records and patient data. In e-commerce, secure authentication methods protect customer accounts and payment information.

Out of Band Authentication (OOBA) Market Segmentation By Type

Within the OOBA type segment, SMS-Based Authentication is expected to play a significant role in market growth. SMS-based authentication involves sending a verification code to the user's mobile phone for verification.

Furthermore, Push Notification Authentication is gaining prominence. This method involves sending a push notification to a mobile app for user approval, providing a secure and user-friendly authentication experience.

Regional Overview:

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North America is projected to be a prominent contributor to the global OOBA market growth, accounting for approximately 39% of the market share during the forecast period. The region's leadership is attributed to the increasing number of cyber threats, stringent regulatory requirements, and the adoption of advanced security solutions.

Europe also holds a significant share in the OOBA market, driven by the General Data Protection Regulation (GDPR) and cybersecurity initiatives. The Asia-Pacific region is witnessing rapid growth, fueled by the expansion of digital services, the rise of online transactions, and the need for secure authentication methods.

The OOBA market faced disruptions during the COVID-19 pandemic as remote work and online activities surged. The heightened reliance on digital channels highlighted the importance of secure authentication methods to protect sensitive data.

Out of Band Authentication (OOBA) Market Customer Landscape

The OOBA market report encompasses an analysis of the customer lifecycle, from enterprises to end-users. It delves into adoption rates across industries, providing insights into customer penetration. Additionally, the report identifies key purchase criteria and factors influencing the choice of authentication methods, aiding organizations in implementing effective security strategies.

Major Out of Band Authentication (OOBA) Market Entities

Security technology providers and solution vendors are collaborating to enhance authentication methods and protect sensitive data.

RSA Security LLC: RSA offers adaptive authentication solutions that leverage risk-based analysis and multiple factors for secure user verification. Their solutions cater to a wide range of industries, including finance, healthcare, and e-commerce.
OneSpan Inc.: OneSpan provides multi-factor authentication solutions, including push notification authentication and biometric integration. Their solutions enhance security while ensuring a smooth user experience.
IBM Security: IBM offers OOBA solutions that integrate with their security portfolio, providing seamless authentication for various use cases. Their solutions leverage biometrics, mobile apps, and adaptive authentication techniques.

The competitive landscape analysis in the report offers comprehensive insights into market players, assessing their strengths, weaknesses, and positioning. The qualitative and quantitative data aids in categorizing organizations based on their focus and dominance in the market.

Segment Overview

The OOBA market report forecasts revenue growth at global, regional, and country levels and provides a comprehensive analysis of trends and growth opportunities from 2019 to 2032.

Application Outlook (USD Million, 2019 - 2032)

Financial Services
Healthcare
E-commerce
Government and Public Sector
Others

Type Outlook (USD Million, 2019 - 2032)

SMS-Based Authentication
Push Notification Authentication
Phone Call Authentication
Biometric Authentication
Others

Geography Outlook (USD Million, 2019 - 2032)

North America

United States
Canada

Europe

United Kingdom
Germany
France
Rest of Europe

APAC

China
Japan
India
Rest of APAC

South America

Brazil
Argentina
Chile
Rest of South America

Middle East & Africa

United Arab Emirates
South Africa
Saudi Arabia
Rest of Middle East & Africa

TABLE OF CONTENTS: GLOBAL Out of band authentication (OOBA) MARKET

Chapter 1. MARKET SYNOPSIS

1.1. Market Definition

1.2. Research Scope & Premise

1.3. Methodology

1.4. Market Estimation Technique

Chapter 2. EXECUTIVE SUMMARY

2.1. Summary Snapshot, 2016 – 2027

Chapter 3. INDICATIVE METRICS

3.1. Macro Indicators

Chapter 4. Out of band authentication (OOBA) MARKET SEGMENTATION & IMPACT ANALYSIS

4.1. Out of band authentication (OOBA) Segmentation Analysis

4.2. Industrial Outlook

4.3. Price Trend Analysis

4.4. Regulatory Framework

4.5. Porter’s Five Forces Analysis

4.5.1. Power Of Suppliers

4.5.2. Power Of Buyers

4.5.3. Threat Of Substitutes

4.5.4. Threat Of New Entrants

4.5.5. Competitive Rivalry

Chapter 5. Out of band authentication (OOBA) MARKET BY components SIGHTS & TRENDS

5.1. Segment 1 Dynamics & Market Share, 2019 & 2027

5.2 Software

5.2.1. Market Estimates And Forecast, 2016 – 2027 (USD Million)

5.2.2. Market Estimates And Forecast, By Region, 2016 – 2027 (USD Million)

5.3 Services

5.3.1. Market Estimates And Forecast, 2016 – 2027 (USD Million)

5.3.2. Market Estimates And Forecast, By Region, 2016 – 2027 (USD Million)

Chapter 6. Out of band authentication (OOBA) MARKET BY deployment INSIGHTS & TRENDS

6.1. Segment 2 Dynamics & Market Share, 2019 & 2027

6.2 Cloud

6.2.1. Market Estimates And Forecast, 2016 – 2027 (USD Million)

6.2.2. Market Estimates And Forecast, By Region, 2016 – 2027 (USD Million)

6.3 On-Premise

6.3.1. Market Estimates And Forecast, 2016 – 2027 (USD Million)

6.3.2. Market Estimates And Forecast, By Region, 2016 – 2027 (USD Million)

Chapter 7. Out of band authentication (OOBA) MARKET REGIONAL OUTLOOK

7.1. Out of band authentication (OOBA) Market Share By Region, 2019 & 2027

7.2. NORTH AMERICA

7.2.1. North America Out of band authentication (OOBA) Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.2.2. North America Out of band authentication (OOBA) Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.2.3. North America Out of band authentication (OOBA) Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.2.4. North America Out of band authentication (OOBA) Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.2.5. U.S.

7.2.5.1. U.S. Out of band authentication (OOBA) Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.2.5.2. U.S. Out of band authentication (OOBA) Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.2.5.3. U.S. Out of band authentication (OOBA) Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.2.5.4. U.S. Out of band authentication (OOBA) Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.2.6. CANADA

7.2.6.1. Canada Out of band authentication (OOBA) Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.2.6.2. Canada Out of band authentication (OOBA) Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.2.6.3. Canada Out of band authentication (OOBA) Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.2.6.4. Canada Out of band authentication (OOBA) Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.3. EUROPE

7.3.1. Europe Out of band authentication (OOBA) Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.3.2. Europe Out of band authentication (OOBA) Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.3.3. Europe Out of band authentication (OOBA) Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.3.4. Europe Out of band authentication (OOBA) Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.3.5. GERMANY

7.3.5.1. Germany Out of band authentication (OOBA) Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.3.5.2. Germany Out of band authentication (OOBA) Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.3.5.3. Germany Out of band authentication (OOBA) Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.3.5.4. Germany Out of band authentication (OOBA) Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.3.6. FRANCE

7.3.6.1. France Out of band authentication (OOBA) Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.3.6.2. France Out of band authentication (OOBA) Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.3.6.3. France Out of band authentication (OOBA) Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.3.6.4. France Out of band authentication (OOBA) Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.3.7. U.K.

7.3.7.1. U.K. Out of band authentication (OOBA) Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.3.7.2. U.K. Out of band authentication (OOBA) Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.3.7.3. U.K. Out of band authentication (OOBA) Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.3.7.4. U.K. Out of band authentication (OOBA) Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.4. ASIA-PACIFIC

7.4.1. Asia Pacific Out of band authentication (OOBA) Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.4.2. Asia Pacific Out of band authentication (OOBA) Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.4.3. Asia Pacific Out of band authentication (OOBA) Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.4.4. Asia Pacific Out of band authentication (OOBA) Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.4.5. CHINA

7.4.5.1. China Out of band authentication (OOBA) Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.4.5.2. China Out of band authentication (OOBA) Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.4.5.3. China Out of band authentication (OOBA) Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.4.5.4. China Out of band authentication (OOBA) Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.4.6. INDIA

7.4.6.1. India Out of band authentication (OOBA) Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.4.6.2. India Out of band authentication (OOBA) Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.4.6.3. India Out of band authentication (OOBA) Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.4.6.4. India Out of band authentication (OOBA) Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.4.7. JAPAN

7.4.7.1. Japan Out of band authentication (OOBA) Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.4.7.2. Japan Out of band authentication (OOBA) Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.4.7.3. Japan Out of band authentication (OOBA) Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.4.7.4. Japan Out of band authentication (OOBA) Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.4.8. AUSTRALIA

7.4.8.1. Australia Out of band authentication (OOBA) Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.4.8.2. Australia Out of band authentication (OOBA) Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.4.8.3. Australia Out of band authentication (OOBA) Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.4.8.4. Australia Out of band authentication (OOBA) Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.5. MIDDLE EAST AND AFRICA (MEA)

7.5.1. Mea Out of band authentication (OOBA) Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.5.2. Mea Out of band authentication (OOBA) Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.5.3. Mea Out of band authentication (OOBA) Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.5.4. Mea Out of band authentication (OOBA) Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

7.6. LATIN AMERICA

7.6.1. Latin America Out of band authentication (OOBA) Market Estimates And Forecast, 2016 – 2027, (USD Million)

7.6.2. Latin America Out of band authentication (OOBA) Market Estimates And Forecast By Segment 1, 2016 –2027, (USD Million)

7.6.3. Latin America Out of band authentication (OOBA) Market Estimates And Forecast By Segment 2, 2016 –2027, (USD Million)

7.6.4. Latin America Out of band authentication (OOBA) Market Estimates And Forecast By Production Process, 2016 –2027, (USD Million)

7.6.5. Latin America Out of band authentication (OOBA) Market Estimates And Forecast By Segment 3, 2016 –2027, (USD Million)

Chapter 8. COMPETITIVE LANDSCAPE

8.1. Market Share By Manufacturers

8.2. Strategic Benchmarking

8.2.1. New Product Launches

8.2.2. Investment & Expansion

8.2.3. Acquisitions

8.2.4. Partnerships, Agreement, Mergers, Joint-Ventures

8.3. Vendor Landscape

8.3.1. North American Suppliers

8.3.2. European Suppliers

8.3.3. Asia-Pacific Suppliers

8.3.4. Rest Of The World Suppliers

Chapter 9. COMPANY PROFILES

9.1 NortonLifeLock

9.1.1. Company Overview

9.1.2. Financial Performance

9.1.3. Product Insights

9.1.4. Strategic Initiatives

9.2 Cisco Systems

9.2.1. Company Overview

9.2.2. Financial Performance

9.2.3. Product Insights

9.2.4. Strategic Initiatives

9.3 Censornet Ltd

9.3.1. Company Overview

9.3.2. Financial Performance

9.3.3. Product Insights

9.3.4. Strategic Initiatives

9.4 Early Warning Services LLC

9.4.1. Company Overview

9.4.2. Financial Performance

9.4.3. Product Insights

9.4.4. Strategic Initiatives

9.5 Deepnet Security Ltd

9.5.1. Company Overview

9.5.2. Financial Performance

9.5.3. Product Insights

9.5.4. Strategic Initiatives

9.6 Company 6

9.6.1. Company Overview

9.6.2. Financial Performance

9.6.3. Product Insights

9.6.4. Strategic Initiatives

9.7 Company 7

9.7.1. Company Overview

9.7.2. Financial Performance

9.7.3. Product Insights

9.7.4. Strategic Initiatives

9.8 Company 8

9.8.1. Company Overview

9.8.2. Financial Performance

9.8.3. Product Insights

9.8.4. Strategic Initiatives

9.9 Company 9

9.9.1. Company Overview

9.9.2. Financial Performance

9.9.3. Product Insights

9.9.4. Strategic Initiatives

9.10 Company 10

9.10.1. Company Overview

9.10.2. Financial Performance

9.10.3. Product Insights

9.10.4. Strategic Initiatives

RESEARCH METHODOLOGY

A research methodology is a systematic approach for assessing or conducting a market study. Researchers tend to draw on a variety of both qualitative and quantitative study methods, inclusive of investigations, survey, secondary data and market observation.

Such plans can focus on classifying the products offered by leading market players or simply use statistical models to interpret observations or test hypotheses. While some methods aim for a detailed description of the factors behind an observation, others present the context of the current market scenario.

Now let’s take a closer look at the research methods here.

Secondary Research Model

Extensive data is obtained and cumulated on a substantial basis during the inception phase of the research process. The data accumulated is consistently filtered through validation from the in-house database, paid sources as well reputable industry magazines. A robust research study requires an understanding of the overall value chain. Annual reports and financials of industry players are studied thoroughly to have a comprehensive idea of the market taxonomy.

Primary Insights

Post conglomeration of the data obtained through secondary research; a validation process is initiated to verify the numbers or figures. This process is usually performed by having a detailed discussion with the industry experts.

However, we do not restrict our primary interviews only to the industry leaders. Our team covers the entire value chain while verifying the data. A significant number of raw material suppliers, local manufacturers, distributors, and stakeholders are interviewed to make our findings authentic. The current trends which include the drivers, restraints, and opportunities are also derived through the primary research process.

Market Estimation

The market estimation is conducted by analyzing the data collected through both secondary and primary research. This process involves market breakdown, bottom-up and top- down approach.

Moreover, while forecasting the market a comprehensive statistical time series model is designed for each market. Macroeconomic indicators are considered to understand the current trends of the market. Each data point is verified by the process of data triangulation method to arrive at the final market estimates.

Final Presentation

The penultimate process results in a holistic research report. The study equips key industry players to undertake significant strategic decisions through the findings. The report encompasses detailed market information. Graphical representations of the current market trends are also made available in order to make the study highly comprehensible for the reader.

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Out Of Band Authentication Ooba Market Size, Type Analysis, Application Analysis, End-Use, Industry Analysis, Regional Outlook, Competitive Strategies And Forecasts, 2023-2032