Twizzler Market Size, Type Analysis, Application Analysis, End-Use, Industry Analysis, Regional Outlook, Competitive Strategies And Forecasts, 2023-2032
- Report ID: ME_0024315
- Format: Electronic (PDF)
- Publish Type: Publish
- Number of Pages: 250
Market Snapshot
Source: Market Expertz
| Study Period | 2019-2032 |
| Base Year | 2023 |
| Forcast Year | 2023-2032 |
| CAGR | 7.87 |
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The Twizzler Market size is projected to grow at a CAGR of 3.75% between 2022 and 2032. The market size is anticipated to increase by USD 285.69 million. The growth of the market is influenced by various factors, including the widespread popularity of licorice-based sweets, the consistent demand for chewy and flavorful confectionery, and the expansion of distribution networks. Twizzlers are a well-known brand of licorice-based candy known for their distinctive twisted shape and variety of flavors, appealing to a broad range of consumers seeking delightful snacking options.
Twizzler Market Overview
Drivers:
One of the key drivers propelling the growth of the Twizzler market is the enduring appeal of licorice-flavored confectionery. Twizzlers offer a unique combination of chewiness and flavor that resonates with consumers of all ages. The nostalgic value associated with Twizzlers, combined with their affordability and widespread availability, contributes to their consistent demand.
Furthermore, the convenience of individually wrapped Twizzler packs and family-sized packages contributes to their popularity. These packaging options make Twizzlers suitable for both on-the-go snacking and sharing with family and friends.
Trends:
Innovations in flavor offerings are a significant trend driving market growth. Twizzler continues to introduce new and exciting flavors beyond the traditional strawberry and cherry options. Limited edition and seasonal flavors, as well as collaborations with other popular brands, create a sense of excitement and novelty among consumers. This trend enhances consumer engagement and drives repeat purchases.
Additionally, the expansion of distribution channels, especially online retail, is contributing to the accessibility of Twizzlers. Online platforms offer convenience and a wider product range, making it easier for consumers to purchase their favorite Twizzler flavors and packs.
Restraints:
The Twizzler market growth might be impacted by health and wellness concerns. While Twizzlers are beloved for their taste and texture, they fall within the category of sugary confectionery products. The increasing focus on healthy eating and reduced sugar consumption could influence some consumers to seek healthier snacking alternatives, affecting the sales of traditional confectionery products like Twizzlers.
Furthermore, fluctuations in raw material prices, such as those of licorice and other ingredients, could impact production costs and, consequently, product pricing. Economic challenges and price sensitivity among consumers could influence purchasing decisions.
Twizzler Market Segmentation By Flavor :
The strawberry and cherry flavors are expected to maintain their prominence in the Twizzler market. These classic flavors are the cornerstone of Twizzler's offerings, appealing to a wide consumer base. The fruity and chewy characteristics of strawberry and cherry Twizzlers make them perennial favorites among consumers seeking a delightful candy experience.
The black licorice flavor, although niche, holds a dedicated consumer base that appreciates the bold and unique taste of licorice. Limited availability and exclusivity of black licorice Twizzlers contribute to their appeal among licorice enthusiasts.
Twizzler Market Segmentation By Packaging :
Both individual packs and family packs contribute significantly to the Twizzler market. Individual packs offer convenience and portability, catering to consumers seeking quick snacking options. On the other hand, family packs provide value for money and are suitable for sharing during gatherings or as household treats.
Twizzler Market Segmentation By Distribution Channel :
Supermarkets and hypermarkets remain key distribution channels for Twizzlers. These retail outlets offer wide visibility and accessibility to a diverse consumer base. Convenience stores also play a vital role, as they cater to consumers looking for on-the-go snacking options.
The online retail channel is experiencing growth, driven by the convenience of e-commerce and the ability to reach consumers in remote areas. Online platforms provide a wider variety of Twizzler flavors and packaging options, enhancing consumer choice and convenience.
Regional Overview:
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Request pdf SampleNorth America is expected to be a significant contributor to the global Twizzler market during the forecast period. The region's familiarity with and fondness for Twizzlers, coupled with well-established distribution networks and brand loyalty, drive sales. Twizzlers are often associated with popular American snacking culture and are a staple in many households.
Europe is also anticipated to witness growth, particularly due to the increasing availability of imported confectionery products and the appeal of American-style candies. The expansion of specialty confectionery stores and online retail platforms contributes to Twizzler's presence in the European market.
Twizzler Market Customer Landscape :
The Twizzler market industry report includes an analysis of consumer preferences, snacking trends, and purchasing behaviors. It highlights factors influencing consumer choices, such as flavor preferences, packaging convenience, and health considerations. Understanding consumer preferences enables companies to tailor their product offerings and marketing strategies to align with consumer needs.
Major Twizzler Market Companies: Companies in the Twizzler market employ various strategies to enhance their market presence, including flavor innovation, marketing campaigns, and strategic partnerships.
Some major companies in the market include:
- The Hershey Company
- Mondelez International
- Ferrara Candy Company
- Mars, Incorporated
- Perfetti Van Melle
- Y&S Candies
The competitive landscape analysis provides insights into the market positioning, strengths, and weaknesses of key players, aiding businesses in making informed strategic decisions.
Segment Overview:
The Twizzler market report offers revenue forecasts at the global, regional, and country levels, along with an analysis of the latest trends and growth opportunities from 2023 to 2032.
- Flavor Outlook (USD Million, 2023 - 2032)
- Strawberry
- Cherry
- Black Licorice
- Others
- Packaging Outlook (USD Million, 2023 - 2032)
- Individual Packs
- Family Packs
- Distribution Channel Outlook (USD Million, 2023 - 2032)
- Supermarkets & Hypermarkets
- Convenience Stores
- Online Retail
- Others
- Geography Outlook (USD Million, 2023 - 2032)
- North America
- The U.S.
- Canada
- Europe
- U.K.
- Germany
- France
- Rest of Europe
- APAC
- China
- Japan
- India
- Latin America
- Brazil
- Mexico
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
Table of Contents
Global Twizzler Market Professional Survey Report 2017
1 Industry Overview of Twizzler
1.1 Definition and Specifications of Twizzler
1.1.1 Definition of Twizzler
1.1.2 Specifications of Twizzler
1.2 Classification of Twizzler
1.2.1 Cherry
1.2.2 Strawberry
1.2.3 Chocolate
1.2.4 Lime
1.2.5 Rainbow
1.2.6 Licorice
1.2.7 Watermelon
1.2.8 Raspberry
1.2.9 Green Apple
1.3 Applications of Twizzler
1.3.1 Individual Consumer
1.3.2 Leisure Centers
1.3.3 Kindergartens and Baby Sitting Facilities
1.3.4 Others
1.4 Market Segment by Regions
1.4.1 North America
1.4.2 China
1.4.3 Europe
1.4.4 Southeast Asia
1.4.5 Japan
1.4.6 India
2 Manufacturing Cost Structure Analysis of Twizzler
2.1 Raw Material and Suppliers
2.2 Manufacturing Cost Structure Analysis of Twizzler
2.3 Manufacturing Process Analysis of Twizzler
2.4 Industry Chain Structure of Twizzler
3 Technical Data and Manufacturing Plants Analysis of Twizzler
3.1 Capacity and Commercial Production Date of Global Twizzler Major Manufacturers in 2016
3.2 Manufacturing Plants Distribution of Global Twizzler Major Manufacturers in 2016
3.3 R&D Status and Technology Source of Global Twizzler Major Manufacturers in 2016
3.4 Raw Materials Sources Analysis of Global Twizzler Major Manufacturers in 2016
4 Global Twizzler Overall Market Overview
4.1 2012-2017E Overall Market Analysis
4.2 Capacity Analysis
4.2.1 2012-2017E Global Twizzler Capacity and Growth Rate Analysis
4.2.2 2016 Twizzler Capacity Analysis (Company Segment)
4.3 Sales Analysis
4.3.1 2012-2017E Global Twizzler Sales and Growth Rate Analysis
4.3.2 2016 Twizzler Sales Analysis (Company Segment)
4.4 Sales Price Analysis
4.4.1 2012-2017E Global Twizzler Sales Price
4.4.2 2016 Twizzler Sales Price Analysis (Company Segment)
5 Twizzler Regional Market Analysis
5.1 North America Twizzler Market Analysis
5.1.1 North America Twizzler Market Overview
5.1.2 North America 2012-2017E Twizzler Local Supply, Import, Export, Local Consumption Analysis
5.1.3 North America 2012-2017E Twizzler Sales Price Analysis
5.1.4 North America 2016 Twizzler Market Share Analysis
5.2 China Twizzler Market Analysis
5.2.1 China Twizzler Market Overview
5.2.2 China 2012-2017E Twizzler Local Supply, Import, Export, Local Consumption Analysis
5.2.3 China 2012-2017E Twizzler Sales Price Analysis
5.2.4 China 2016 Twizzler Market Share Analysis
5.3 Europe Twizzler Market Analysis
5.3.1 Europe Twizzler Market Overview
5.3.2 Europe 2012-2017E Twizzler Local Supply, Import, Export, Local Consumption Analysis
5.3.3 Europe 2012-2017E Twizzler Sales Price Analysis
5.3.4 Europe 2016 Twizzler Market Share Analysis
5.4 Southeast Asia Twizzler Market Analysis
5.4.1 Southeast Asia Twizzler Market Overview
5.4.2 Southeast Asia 2012-2017E Twizzler Local Supply, Import, Export, Local Consumption Analysis
5.4.3 Southeast Asia 2012-2017E Twizzler Sales Price Analysis
5.4.4 Southeast Asia 2016 Twizzler Market Share Analysis
5.5 Japan Twizzler Market Analysis
5.5.1 Japan Twizzler Market Overview
5.5.2 Japan 2012-2017E Twizzler Local Supply, Import, Export, Local Consumption Analysis
5.5.3 Japan 2012-2017E Twizzler Sales Price Analysis
5.5.4 Japan 2016 Twizzler Market Share Analysis
5.6 India Twizzler Market Analysis
5.6.1 India Twizzler Market Overview
5.6.2 India 2012-2017E Twizzler Local Supply, Import, Export, Local Consumption Analysis
5.6.3 India 2012-2017E Twizzler Sales Price Analysis
5.6.4 India 2016 Twizzler Market Share Analysis
6 Global 2012-2017E Twizzler Segment Market Analysis (by Type)
6.1 Global 2012-2017E Twizzler Sales by Type
6.2 Different Types of Twizzler Product Interview Price Analysis
6.3 Different Types of Twizzler Product Driving Factors Analysis
6.3.1 Cherry of Twizzler Growth Driving Factor Analysis
6.3.2 Strawberry of Twizzler Growth Driving Factor Analysis
6.3.3 Chocolate of Twizzler Growth Driving Factor Analysis
6.3.4 Lime of Twizzler Growth Driving Factor Analysis
6.3.5 Rainbow of Twizzler Growth Driving Factor Analysis
6.3.6 Licorice of Twizzler Growth Driving Factor Analysis
6.3.7 Watermelon of Twizzler Growth Driving Factor Analysis
6.3.8 Raspberry of Twizzler Growth Driving Factor Analysis
6.3.9 Green Apple of Twizzler Growth Driving Factor Analysis
7 Global 2012-2017E Twizzler Segment Market Analysis (by Application)
7.1 Global 2012-2017E Twizzler Consumption by Application
7.2 Different Application of Twizzler Product Interview Price Analysis
7.3 Different Application of Twizzler Product Driving Factors Analysis
7.3.1 Individual Consumer of Twizzler Growth Driving Factor Analysis
7.3.2 Leisure Centers of Twizzler Growth Driving Factor Analysis
7.3.3 Kindergartens and Baby Sitting Facilities of Twizzler Growth Driving Factor Analysis
7.3.4 Others of Twizzler Growth Driving Factor Analysis
8 Major Manufacturers Analysis of Twizzler
8.1 Hershey's
8.1.1 Company Profile
8.1.2 Product Picture and Specifications
8.1.2.1 Product A
8.1.2.2 Product B
8.1.3 Hershey's 2016 Twizzler Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.1.4 Hershey's 2016 Twizzler Business Region Distribution Analysis
8.2 CANDYWAREHOUSE.COM, INC.
8.2.1 Company Profile
8.2.2 Product Picture and Specifications
8.2.2.1 Product A
8.2.2.2 Product B
8.2.3 CANDYWAREHOUSE.COM, INC. 2016 Twizzler Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.2.4 CANDYWAREHOUSE.COM, INC. 2016 Twizzler Business Region Distribution Analysis
8.3 Red Vines
8.3.1 Company Profile
8.3.2 Product Picture and Specifications
8.3.2.1 Product A
8.3.2.2 Product B
8.3.3 Red Vines 2016 Twizzler Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.3.4 Red Vines 2016 Twizzler Business Region Distribution Analysis
8.4 Kracie
8.4.1 Company Profile
8.4.2 Product Picture and Specifications
8.4.2.1 Product A
8.4.2.2 Product B
8.4.3 Kracie 2016 Twizzler Sales, Ex-factory Price, Revenue, Gross Margin Analysis
8.4.4 Kracie 2016 Twizzler Business Region Distribution Analysis
9 Development Trend of Analysis of Twizzler Market
9.1 Global Twizzler Market Trend Analysis
9.1.1 Global 2017-2022 Twizzler Market Size (Volume and Value) Forecast
9.1.2 Global 2017-2022 Twizzler Sales Price Forecast
9.2 Twizzler Regional Market Trend
9.2.1 North America 2017-2022 Twizzler Consumption Forecast
9.2.2 China 2017-2022 Twizzler Consumption Forecast
9.2.3 Europe 2017-2022 Twizzler Consumption Forecast
9.2.4 Southeast Asia 2017-2022 Twizzler Consumption Forecast
9.2.5 Japan 2017-2022 Twizzler Consumption Forecast
9.2.6 India 2017-2022 Twizzler Consumption Forecast
9.3 Twizzler Market Trend (Product Type)
9.4 Twizzler Market Trend (Application)
10 Twizzler Marketing Type Analysis
10.1 Twizzler Regional Marketing Type Analysis
10.2 Twizzler International Trade Type Analysis
10.3 Traders or Distributors with Contact Information of Twizzler by Region
10.4 Twizzler Supply Chain Analysis
11 Consumers Analysis of Twizzler
11.1 Consumer 1 Analysis
11.2 Consumer 2 Analysis
11.3 Consumer 3 Analysis
11.4 Consumer 4 Analysis
12 Conclusion of the Global Twizzler Market Professional Survey Report 2017
Methodology
Analyst Introduction
Data Source
List of Tables and Figures
Figure Picture of Twizzler
Table Product Specifications of Twizzler
Table Classification of Twizzler
Figure Global Production Market Share of Twizzler by Type in 2016
Figure Cherry Picture
Table Major Manufacturers of Cherry
Figure Strawberry Picture
Table Major Manufacturers of Strawberry
Figure Chocolate Picture
Table Major Manufacturers of Chocolate
Figure Lime Picture
Table Major Manufacturers of Lime
Figure Rainbow Picture
Table Major Manufacturers of Rainbow
Figure Licorice Picture
Table Major Manufacturers of Licorice
Figure Watermelon Picture
Table Major Manufacturers of Watermelon
Figure Raspberry Picture
Table Major Manufacturers of Raspberry
Figure Green Apple Picture
Table Major Manufacturers of Green Apple
Table Applications of Twizzler
Figure Global Consumption Volume Market Share of Twizzler by Application in 2016
Figure Individual Consumer Examples
Table Major Consumers in Individual Consumer
Figure Leisure Centers Examples
Table Major Consumers in Leisure Centers
Figure Kindergartens and Baby Sitting Facilities Examples
Table Major Consumers in Kindergartens and Baby Sitting Facilities
Figure Others Examples
Table Major Consumers in Others
Figure Market Share of Twizzler by Regions
Figure North America Twizzler Market Size (Million USD) (2012-2022)
Figure China Twizzler Market Size (Million USD) (2012-2022)
Figure Europe Twizzler Market Size (Million USD) (2012-2022)
Figure Southeast Asia Twizzler Market Size (Million USD) (2012-2022)
Figure Japan Twizzler Market Size (Million USD) (2012-2022)
Figure India Twizzler Market Size (Million USD) (2012-2022)
Table Twizzler Raw Material and Suppliers
Table Manufacturing Cost Structure Analysis of Twizzler in 2016
Figure Manufacturing Process Analysis of Twizzler
Figure Industry Chain Structure of Twizzler
Table Capacity and Commercial Production Date of Global Twizzler Major Manufacturers in 2016
Table Manufacturing Plants Distribution of Global Twizzler Major Manufacturers in 2016
Table R&D Status and Technology Source of Global Twizzler Major Manufacturers in 2016
Table Raw Materials Sources Analysis of Global Twizzler Major Manufacturers in 2016
Table Global Capacity, Sales , Price, Cost, Sales Revenue (M USD) and Gross Margin of Twizzler 2012-2017
Figure Global 2012-2017E Twizzler Market Size (Volume) and Growth Rate
Figure Global 2012-2017E Twizzler Market Size (Value) and Growth Rate
Table 2012-2017E Global Twizzler Capacity and Growth Rate
Table 2016 Global Twizzler Capacity (K MT) List (Company Segment)
Table 2012-2017E Global Twizzler Sales (K MT) and Growth Rate
Table 2016 Global Twizzler Sales (K MT) List (Company Segment)
Table 2012-2017E Global Twizzler Sales Price (USD/MT)
Table 2016 Global Twizzler Sales Price (USD/MT) List (Company Segment)
Figure North America Capacity Overview
Table North America Supply, Import, Export and Consumption (K MT) of Twizzler 2012-2017E
Figure North America 2012-2017E Twizzler Sales Price (USD/MT)
Figure North America 2016 Twizzler Sales Market Share
Figure China Capacity Overview
Table China Supply, Import, Export and Consumption (K MT) of Twizzler 2012-2017E
Figure China 2012-2017E Twizzler Sales Price (USD/MT)
Figure China 2016 Twizzler Sales Market Share
Figure Europe Capacity Overview
Table Europe Supply, Import, Export and Consumption (K MT) of Twizzler 2012-2017E
Figure Europe 2012-2017E Twizzler Sales Price (USD/MT)
Figure Europe 2016 Twizzler Sales Market Share
Figure Southeast Asia Capacity Overview
Table Southeast Asia Supply, Import, Export and Consumption (K MT) of Twizzler 2012-2017E
Figure Southeast Asia 2012-2017E Twizzler Sales Price (USD/MT)
Figure Southeast Asia 2016 Twizzler Sales Market Share
Figure Japan Capacity Overview
Table Japan Supply, Import, Export and Consumption (K MT) of Twizzler 2012-2017E
Figure Japan 2012-2017E Twizzler Sales Price (USD/MT)
Figure Japan 2016 Twizzler Sales Market Share
Figure India Capacity Overview
Table India Supply, Import, Export and Consumption (K MT) of Twizzler 2012-2017E
Figure India 2012-2017E Twizzler Sales Price (USD/MT)
Figure India 2016 Twizzler Sales Market Share
Table Global 2012-2017E Twizzler Sales (K MT) by Type
Table Different Types Twizzler Product Interview Price
Table Global 2012-2017E Twizzler Sales (K MT) by Application
Table Different Application Twizzler Product Interview Price
Table Hershey's Information List
Table Product A Overview
Table Product B Overview
Table 2016 Hershey's Twizzler Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure 2016 Hershey's Twizzler Business Region Distribution
Table CANDYWAREHOUSE.COM, INC. Information List
Table Product A Overview
Table Product B Overview
Table 2016 CANDYWAREHOUSE.COM, INC. Twizzler Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure 2016 CANDYWAREHOUSE.COM, INC. Twizzler Business Region Distribution
Table Red Vines Information List
Table Product A Overview
Table Product B Overview
Table 2015 Red Vines Twizzler Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure 2016 Red Vines Twizzler Business Region Distribution
Table Kracie Information List
Table Product A Overview
Table Product B Overview
Table 2016 Kracie Twizzler Revenue (Million USD), Sales (K MT), Ex-factory Price (USD/MT)
Figure 2016 Kracie Twizzler Business Region Distribution
Figure Global 2017-2022 Twizzler Market Size (K MT) and Growth Rate Forecast
Figure Global 2017-2022 Twizzler Market Size (Million USD) and Growth Rate Forecast
Figure Global 2017-2022 Twizzler Sales Price (USD/MT) Forecast
Figure North America 2017-2022 Twizzler Consumption Volume (K MT) and Growth Rate Forecast
Figure China 2017-2022 Twizzler Consumption Volume (K MT) and Growth Rate Forecast
Figure Europe 2017-2022 Twizzler Consumption Volume (K MT) and Growth Rate Forecast
Figure Southeast Asia 2017-2022 Twizzler Consumption Volume (K MT) and Growth Rate Forecast
Figure Japan 2017-2022 Twizzler Consumption Volume (K MT) and Growth Rate Forecast
Figure India 2017-2022 Twizzler Consumption Volume (K MT) and Growth Rate Forecast
Table Global Sales Volume (K MT) of Twizzler by Type 2017-2022
Table Global Consumption Volume (K MT) of Twizzler by Application 2017-2022
Table Traders or Distributors with Contact Information of Twizzler by Region
RESEARCH METHODOLOGY
A research methodology is a systematic approach for assessing or conducting a market study. Researchers tend to draw on a variety of both qualitative and quantitative study methods, inclusive of investigations, survey, secondary data and market observation.
Such plans can focus on classifying the products offered by leading market players or simply use statistical models to interpret observations or test hypotheses. While some methods aim for a detailed description of the factors behind an observation, others present the context of the current market scenario.
Now let’s take a closer look at the research methods here.
Secondary Research Model
Extensive data is obtained and cumulated on a substantial basis during the inception phase of the research process. The data accumulated is consistently filtered through validation from the in-house database, paid sources as well reputable industry magazines. A robust research study requires an understanding of the overall value chain. Annual reports and financials of industry players are studied thoroughly to have a comprehensive idea of the market taxonomy.
Primary Insights
Post conglomeration of the data obtained through secondary research; a validation process is initiated to verify the numbers or figures. This process is usually performed by having a detailed discussion with the industry experts.
However, we do not restrict our primary interviews only to the industry leaders. Our team covers the entire value chain while verifying the data. A significant number of raw material suppliers, local manufacturers, distributors, and stakeholders are interviewed to make our findings authentic. The current trends which include the drivers, restraints, and opportunities are also derived through the primary research process.
Market Estimation
The market estimation is conducted by analyzing the data collected through both secondary and primary research. This process involves market breakdown, bottom-up and top- down approach.
Moreover, while forecasting the market a comprehensive statistical time series model is designed for each market. Macroeconomic indicators are considered to understand the current trends of the market. Each data point is verified by the process of data triangulation method to arrive at the final market estimates.
Final Presentation
The penultimate process results in a holistic research report. The study equips key industry players to undertake significant strategic decisions through the findings. The report encompasses detailed market information. Graphical representations of the current market trends are also made available in order to make the study highly comprehensible for the reader.
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