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Market Snapshot

CAGR:7.4

2023

2032

Source: Market Expertz

Study Period	2019-2032
Base Year	2023
Forcast Year	2023-2032
CAGR	7.4

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Report Overview

The Video on Demand (VoD) Market is projected to experience a Compound Annual Growth Rate (CAGR) of 6.78% between 2022 and 2032. The market's estimated growth amounts to USD 28,654.92 million. This expansion is attributed to multiple factors, including the surge in streaming platforms, the increasing popularity of original content, and the shift in consumer preferences towards on-demand entertainment. Video on Demand refers to a service that enables users to watch video content whenever they desire, offering flexibility and convenience compared to traditional broadcasting methods.

Video on Demand Market Overview:

Drivers:

A key driver propelling the growth of the Video on Demand market is the widespread adoption of streaming platforms. These platforms offer a wide array of content genres, from movies and TV shows to documentaries and original series. The convenience of accessing this content on various devices, including smartphones, tablets, smart TVs, and computers, contributes to the market's rapid expansion. Additionally, the rising trend of cord-cutting – moving away from cable or satellite TV – fuels the demand for VoD services as consumers seek more personalized and flexible viewing experiences.

Trends:

Integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies into Video on Demand platforms is a significant trend driving market growth. AI-powered recommendation systems analyze user preferences, viewing history, and behavior to suggest relevant content, enhancing user engagement and satisfaction. Moreover, the emergence of interactive content, such as branching narratives and choose-your-own-adventure formats, adds an immersive dimension to the viewing experience. This trend creates opportunities for innovative storytelling and enhanced user engagement.

Restraints:

One of the challenges faced by the Video on Demand market is content licensing and distribution complexities. Negotiating licensing agreements for a vast library of content, especially when dealing with multiple regions and languages, can be intricate and time-consuming. Additionally, ensuring smooth content delivery while managing potential network congestion and maintaining high-quality streaming experiences presents technical challenges for both service providers and users.

Video on Demand Market Segmentation By Content:

The Movies and TV Shows segment is expected to witness substantial growth during the forecast period. Video on Demand services offer a vast catalog of movies and television series, catering to a diverse range of audience preferences. The convenience of watching the latest releases or binge-watching entire seasons contributes to the popularity of this segment. With the growth of original content production by streaming platforms, viewers can access exclusive content that is not available through traditional broadcasting.

Video on Demand Market Segmentation By Platform:

The dominance of Over-The-Top (OTT) platforms is shaping the Video on Demand market's growth. OTT platforms provide content directly to users via the internet, bypassing traditional distribution methods. These platforms offer a seamless viewing experience across various devices and enable users to customize their content consumption based on their preferences and schedules.

Regional Overview:

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North America is projected to be a major contributor to the global Video on Demand market, accounting for approximately 40% of the market share during the forecast period. The presence of leading streaming services, coupled with a high penetration of high-speed internet and technological infrastructure, drives the growth of VoD adoption in the region. The United States, in particular, boasts a diverse range of content offerings and a large subscriber base for various streaming platforms.

VoD Market Customer Landscape:

The Video on Demand market's adoption lifecycle ranges from early adopters to mainstream users, with varying degrees of familiarity and preferences for VoD services. Understanding these stages and preferences helps companies tailor their offerings and marketing strategies to target specific customer segments effectively.

Major Video on Demand Companies:

Companies in the VoD market are employing strategies such as content partnerships, original content creation, global expansion, and technological innovation to enhance their market presence.

Netflix Inc.
Amazon Prime Video
Disney+
Hulu LLC
HBO Max
YouTube Premium
Apple TV+
Roku Inc.
Sony Pictures Entertainment
ViacomCBS Inc.

These companies strive to provide a diverse range of content, superior user experiences, and competitive pricing to attract and retain subscribers in the competitive Video on Demand landscape.

Segment Overview:

The Video on Demand market report forecasts revenue growth globally, regionally, and at the country level. It offers insights into the latest trends and growth opportunities from 2019 to 2032.

Content Outlook (USD Million, 2019 - 2032):

Movies and TV Shows
Original Content
Documentaries
Live Events and Sports
Others

Platform Outlook (USD Million, 2019 - 2032):

Over-The-Top (OTT) Platforms
Subscription Video on Demand (SVoD)
Transactional Video on Demand (TVoD)
Ad-Supported Video on Demand (AVoD)

Geography Outlook (USD Million, 2019 - 2032):

North America

The United States
Canada

Europe

United Kingdom
Germany
France
Rest of Europe

Asia-Pacific (APAC)

China
India
Japan
South Korea

Latin America

Brazil
Mexico

Middle East & Africa

United Arab Emirates
South Africa
Rest of the Middle East & Africa

Key Benefits for Stakeholders

Comprehensive Market Analysis- The study meticulously segments the market based on both economic and non-economic criteria, conducting both qualitative and quantitative analyses. This rigorous approach offers a deep understanding of various market segments and sub-segments.
Accurate Market Valuation- Precise market values in USD Billion are furnished for each segment and sub-segment, facilitating stakeholders in making precise assessments of market opportunities.
Identification of Growth Prospects- The report pinpoints regions and market segments poised for rapid expansion, as well as those with substantial market share potential. This assists stakeholders in making well-informed strategic decisions.
Insightful Regional Analysis- The research explores regional factors influencing the market and scrutinizes product or service utilization in diverse geographical areas, enhancing comprehension of regional dynamics.
Comprehensive Competitive Insight- The report encompasses critical data, including market share of leading players, recent service/product launches, collaborations, expansions, and acquisitions made by profiled companies in the last five years. This provides a holistic view of the competitive landscape.
Detailed Company Profiles- In-depth profiles of key market participants encompass company overviews, business insights, product benchmarking, and SWOT analyses. This equips stakeholders with the means to evaluate the strengths and weaknesses of these entities.
Future Market Outlook- The research furnishes an industry perspective on the present and future based on recent developments, enabling stakeholders to anticipate market trends and forthcoming changes.
Thorough Market Examination- Porter’s five forces analysis is employed in the study to provide a comprehensive examination of the market from multiple angles, including competitive forces and market dynamics.
Value Chain Insights- The research leverages the Value Chain concept to elucidate the market, offering insights into how products or services traverse the market ecosystem.
Market Dynamics and Growth Prospects- The study presents current market dynamics and growth prospects for the foreseeable future, empowering stakeholders with invaluable information for strategic decision-making.

Table of Contents

Global Video on Demand Market Size, Status and Forecast 2025
1 Industry Overview of Video on Demand
1.1 Video on Demand Market Overview
1.1.1 Video on Demand Product Scope
1.1.2 Market Status and Outlook
1.2 Global Video on Demand Market Size and Analysis by Regions (2013-2018)
1.2.1 United States
1.2.2 EU
1.2.3 Japan
1.2.4 China
1.2.5 India
1.2.6 Southeast Asia
1.3 Video on Demand Market by Type
1.3.1 Sports
1.3.2 Entertainment
1.3.3 Education and Information
1.3.4 TV Commerce
1.4 Video on Demand Market by End Users/Application
1.4.1 Individual
1.4.2 Organization

2 Global Video on Demand Competition Analysis by Players
2.1 Video on Demand Market Size (Value) by Players (2013-2018)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future

3 Company (Top Players) Profiles
3.1 Amazon
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Video on Demand Revenue (Million USD) (2013-2018)
3.1.5 Recent Developments
3.2 Home Box Office
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Video on Demand Revenue (Million USD) (2013-2018)
3.2.5 Recent Developments
3.3 Hulu
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Video on Demand Revenue (Million USD) (2013-2018)
3.3.5 Recent Developments
3.4 Muvi
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Video on Demand Revenue (Million USD) (2013-2018)
3.4.5 Recent Developments
3.5 Netflix
3.5.1 Company Profile
3.5.2 Main Business/Business Overview
3.5.3 Products, Services and Solutions
3.5.4 Video on Demand Revenue (Million USD) (2013-2018)
3.5.5 Recent Developments
3.6 Telefonaktiebolaget LM Ericsson
3.6.1 Company Profile
3.6.2 Main Business/Business Overview
3.6.3 Products, Services and Solutions
3.6.4 Video on Demand Revenue (Million USD) (2013-2018)
3.6.5 Recent Developments
3.7 Verizon Communication
3.7.1 Company Profile
3.7.2 Main Business/Business Overview
3.7.3 Products, Services and Solutions
3.7.4 Video on Demand Revenue (Million USD) (2013-2018)
3.7.5 Recent Developments
3.8 YouTube
3.8.1 Company Profile
3.8.2 Main Business/Business Overview
3.8.3 Products, Services and Solutions
3.8.4 Video on Demand Revenue (Million USD) (2013-2018)
3.8.5 Recent Developments
3.9 Comcast
3.9.1 Company Profile
3.9.2 Main Business/Business Overview
3.9.3 Products, Services and Solutions
3.9.4 Video on Demand Revenue (Million USD) (2013-2018)
3.9.5 Recent Developments
3.10 VUDU
3.10.1 Company Profile
3.10.2 Main Business/Business Overview
3.10.3 Products, Services and Solutions
3.10.4 Video on Demand Revenue (Million USD) (2013-2018)
3.10.5 Recent Developments
3.11 CinemaNow

4 Global Video on Demand Market Size by Type and Application (2013-2018)
4.1 Global Video on Demand Market Size by Type (2013-2018)
4.2 Global Video on Demand Market Size by Application (2013-2018)
4.3 Potential Application of Video on Demand in Future
4.4 Top Consumer/End Users of Video on Demand

5 United States Video on Demand Development Status and Outlook
5.1 United States Video on Demand Market Size (2013-2018)
5.2 United States Video on Demand Market Size and Market Share by Players (2013-2018)
5.3 United States Video on Demand Market Size by Application (2013-2018)

6 EU Video on Demand Development Status and Outlook
6.1 EU Video on Demand Market Size (2013-2018)
6.2 EU Video on Demand Market Size and Market Share by Players (2013-2018)
6.3 EU Video on Demand Market Size by Application (2013-2018)

7 Japan Video on Demand Development Status and Outlook
7.1 Japan Video on Demand Market Size (2013-2018)
7.2 Japan Video on Demand Market Size and Market Share by Players (2013-2018)
7.3 Japan Video on Demand Market Size by Application (2013-2018)

8 China Video on Demand Development Status and Outlook
8.1 China Video on Demand Market Size (2013-2018)
8.2 China Video on Demand Market Size and Market Share by Players (2013-2018)
8.3 China Video on Demand Market Size by Application (2013-2018)

9 India Video on Demand Development Status and Outlook
9.1 India Video on Demand Market Size (2013-2018)
9.2 India Video on Demand Market Size and Market Share by Players (2013-2018)
9.3 India Video on Demand Market Size by Application (2013-2018)

10 Southeast Asia Video on Demand Development Status and Outlook
10.1 Southeast Asia Video on Demand Market Size (2013-2018)
10.2 Southeast Asia Video on Demand Market Size and Market Share by Players (2013-2018)
10.3 Southeast Asia Video on Demand Market Size by Application (2013-2018)

11 Market Forecast by Regions, Type and Application (2018-2025)
11.1 Global Video on Demand Market Size (Value) by Regions (2018-2025)
11.1.1 United States Video on Demand Revenue and Growth Rate (2018-2025)
11.1.2 EU Video on Demand Revenue and Growth Rate (2018-2025)
11.1.3 Japan Video on Demand Revenue and Growth Rate (2018-2025)
11.1.4 China Video on Demand Revenue and Growth Rate (2018-2025)
11.1.5 India Video on Demand Revenue and Growth Rate (2018-2025)
11.1.6 Southeast Asia Video on Demand Revenue and Growth Rate (2018-2025)
11.2 Global Video on Demand Market Size (Value) by Type (2018-2025)
11.3 Global Video on Demand Market Size by Application (2018-2025)

12 Video on Demand Market Dynamics
12.1 Video on Demand Market Opportunities
12.2 Video on Demand Challenge and Risk
12.2.1 Competition from Opponents
12.2.2 Downside Risks of Economy
12.3 Video on Demand Market Constraints and Threat
12.3.1 Threat from Substitute
12.3.2 Government Policy
12.3.3 Technology Risks
12.4 Video on Demand Market Driving Force
12.4.1 Growing Demand from Emerging Markets
12.4.2 Potential Application

13 Market Effect Factors Analysis
13.1 Technology Progress/Risk
13.1.1 Substitutes
13.1.2 Technology Progress in Related Industry
13.2 Consumer Needs Trend/Customer Preference
13.3 External Environmental Change
13.3.1 Economic Fluctuations
13.3.2 Other Risk Factors

14 Research Finding/Conclusion

15 Appendix
Methodology
Analyst Introduction
Data Source

List of Tables and Figures

Figure Global Video on Demand Market Size (Million USD) Status and Outlook (2013-2018)
Table Global Video on Demand Revenue (Million USD) Comparison by Regions (2013-2018)
Figure Global Video on Demand Market Share by Regions (2013-2018)
Figure United States Video on Demand Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Figure EU Video on Demand Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Figure Japan Video on Demand Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Figure China Video on Demand Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Figure India Video on Demand Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Figure Southeast Asia Video on Demand Market Size (Million USD) and Growth Rate by Regions (2013-2018)
Table Global Video on Demand Revenue (Million USD) and Growth Rate (%) Comparison by Product (2013-2018)
Figure Global Video on Demand Revenue Market Share by Type in 2017
Figure Sports Market Size (Million USD) and Growth Rate (2013-2018)
Figure Entertainment Market Size (Million USD) and Growth Rate (2013-2018)
Figure Education and Information Market Size (Million USD) and Growth Rate (2013-2018)
Figure TV Commerce Market Size (Million USD) and Growth Rate (2013-2018)
Figure Global Video on Demand Market Share by Application in 2017
Figure Video on Demand Market Size (Million USD) and Growth Rate in Individual (2013-2018)
Figure Video on Demand Market Size (Million USD) and Growth Rate in Organization (2013-2018)
Figure Video on Demand Market Size (Million USD) and Growth Rate in Applications 3 (2013-2018)
Table Video on Demand Market Size (Million USD) by Players (2013-2018)
Figure Video on Demand Market Size Share by Players in 2013
Figure Video on Demand Market Size Share by Players in 2017
Table Amazon Basic Information List
Table Video on Demand Business Revenue (Million USD) of Amazon (2013-2018)
Figure Amazon Video on Demand Business Revenue Market Share (2013-2018)
Table Home Box Office Basic Information List
Table Video on Demand Business Revenue (Million USD) of Home Box Office (2013-2018)
Figure Home Box Office Video on Demand Business Revenue Market Share (2013-2018)
Table Hulu Basic Information List
Table Video on Demand Business Revenue (Million USD) of Hulu (2013-2018)
Figure Hulu Video on Demand Business Revenue Market Share (2013-2018)
Table Muvi Basic Information List
Table Video on Demand Business Revenue (Million USD) of Muvi (2013-2018)
Figure Muvi Video on Demand Business Revenue Market Share (2013-2018)
Table Netflix Basic Information List
Table Video on Demand Business Revenue (Million USD) of Netflix (2013-2018)
Figure Netflix Video on Demand Business Revenue Market Share (2013-2018)
Table Telefonaktiebolaget LM Ericsson Basic Information List
Table Video on Demand Business Revenue (Million USD) of Telefonaktiebolaget LM Ericsson (2013-2018)
Figure Telefonaktiebolaget LM Ericsson Video on Demand Business Revenue Market Share (2013-2018)
Table Verizon Communication Basic Information List
Table Video on Demand Business Revenue (Million USD) of Verizon Communication (2013-2018)
Figure Verizon Communication Video on Demand Business Revenue Market Share (2013-2018)
Table YouTube Basic Information List
Table Video on Demand Business Revenue (Million USD) of YouTube (2013-2018)
Figure YouTube Video on Demand Business Revenue Market Share (2013-2018)
Table Comcast Basic Information List
Table Video on Demand Business Revenue (Million USD) of Comcast (2013-2018)
Figure Comcast Video on Demand Business Revenue Market Share (2013-2018)
Table VUDU Basic Information List
Table Video on Demand Business Revenue (Million USD) of VUDU (2013-2018)
Figure VUDU Video on Demand Business Revenue Market Share (2013-2018)
Table CinemaNow Basic Information List
Table Video on Demand Business Revenue (Million USD) of CinemaNow (2013-2018)
Figure CinemaNow Video on Demand Business Revenue Market Share (2013-2018)
Table Global Video on Demand Market Size (Million USD) by Product (2013-2018)
Figure Global Video on Demand Revenue Market Share (%) by Product (2013-2018)
Figure Global Video on Demand Market Share by Product in 2017
Table Global Video on Demand Market Size by Application (2013-2018)
Figure Global Video on Demand Revenue Market Share (%) by Application in 2017
Table Top Consumer/End Users of Video on Demand
Figure United States Video on Demand Market Size (Million USD) and Growth Rate (2013-2018)
Table United States Video on Demand Market Size (Million USD) by Players (2013-2018)
Figure United States Video on Demand Market Size Share by Players in 2013
Figure United States Video on Demand Market Size Share by Players in 2017
Table United States Video on Demand Market Size by Application (2013-2018)
Figure United States Video on Demand Revenue Market Share (%) by Application (2013-2018)
Figure United States Video on Demand Market Size Share by Application in 2017
Figure EU Video on Demand Market Size (Million USD) and Growth Rate (2013-2018)
Table EU Video on Demand Market Size (Million USD) by Players (2013-2018)
Figure EU Video on Demand Market Size Share by Players in 2013
Figure EU Video on Demand Market Size Share by Players in 2017
Table EU Video on Demand Market Size by Application (2013-2018)
Figure EU Video on Demand Revenue Market Share (%) by Application (2013-2018)
Figure EU Video on Demand Market Size Share by Application in 2017
Figure Japan Video on Demand Market Size (Million USD) and Growth Rate (2013-2018)
Table Japan Video on Demand Market Size (Million USD) by Players (2013-2018)
Figure Japan Video on Demand Market Size Share by Players in 2013
Figure Japan Video on Demand Market Size Share by Players in 2017
Table Japan Video on Demand Market Size by Application (2013-2018)
Figure Japan Video on Demand Revenue Market Share (%) by Application (2013-2018)
Figure Japan Video on Demand Market Size Share by Application in 2017
Figure China Video on Demand Market Size (Million USD) and Growth Rate (2013-2018)
Table China Video on Demand Market Size (Million USD) by Players (2013-2018)
Figure China Video on Demand Market Size Share by Players in 2013
Figure China Video on Demand Market Size Share by Players in 2017
Table China Video on Demand Market Size by Application (2013-2018)
Figure China Video on Demand Revenue Market Share (%) by Application (2013-2018)
Figure China Video on Demand Market Size Share by Application in 2017
Figure India Video on Demand Market Size (Million USD) and Growth Rate (2013-2018)
Table India Video on Demand Market Size (Million USD) by Players (2013-2018)
Figure India Video on Demand Market Size Share by Players in 2013
Figure India Video on Demand Market Size Share by Players in 2017
Table India Video on Demand Market Size by Application (2013-2018)
Figure India Video on Demand Revenue Market Share (%) by Application (2013-2018)
Figure India Video on Demand Market Size Share by Application in 2017
Figure Southeast Asia Video on Demand Market Size (Million USD) and Growth Rate (2013-2018)
Table Southeast Asia Video on Demand Market Size (Million USD) by Players (2013-2018)
Figure Southeast Asia Video on Demand Market Size Share by Players in 2013
Figure Southeast Asia Video on Demand Market Size Share by Players in 2017
Table Southeast Asia Video on Demand Market Size by Application (2013-2018)
Figure Southeast Asia Video on Demand Revenue Market Share (%) by Application (2013-2018)
Figure Southeast Asia Video on Demand Market Size Share by Application in 2017
Figure Global Video on Demand Market Size and Growth Rate (2018-2025)
Table Global Video on Demand Market Size (Million USD) by Regions (2018-2025)
Figure Global Video on Demand Market Size Share (2018-2025)
Figure Global Video on Demand Market Size Share by Regions in 2025
Figure United States Video on Demand Revenue (Million USD) and Growth Rate (2018-2025)
Figure EU Video on Demand Revenue (Million USD) and Growth Rate (2018-2025)
Figure Japan Video on Demand Revenue (Million USD) and Growth Rate (2018-2025)
Figure China Video on Demand Revenue (Million USD) and Growth Rate (2018-2025)
Figure India Video on Demand Revenue (Million USD) and Growth Rate (2018-2025)
Figure Southeast Asia Video on Demand Revenue (Million USD) and Growth Rate (2018-2025)
Table Global Video on Demand Market Size (Million USD) by Type (2018-2025)
Figure Global Video on Demand Market Size Share by Type in 2018
Figure Global Video on Demand Market Size Share by Type in 2025
Table Global Video on Demand Market Size (Million USD) by Application (2018-2025)
Figure Global Video on Demand Market Size (Million USD) by Application in 2018
Figure Global Video on Demand Market Size (Million USD) by Application in 2025

RESEARCH METHODOLOGY

A research methodology is a systematic approach for assessing or conducting a market study. Researchers tend to draw on a variety of both qualitative and quantitative study methods, inclusive of investigations, survey, secondary data and market observation.

Such plans can focus on classifying the products offered by leading market players or simply use statistical models to interpret observations or test hypotheses. While some methods aim for a detailed description of the factors behind an observation, others present the context of the current market scenario.

Now let’s take a closer look at the research methods here.

Secondary Research Model

Extensive data is obtained and cumulated on a substantial basis during the inception phase of the research process. The data accumulated is consistently filtered through validation from the in-house database, paid sources as well reputable industry magazines. A robust research study requires an understanding of the overall value chain. Annual reports and financials of industry players are studied thoroughly to have a comprehensive idea of the market taxonomy.

Primary Insights

Post conglomeration of the data obtained through secondary research; a validation process is initiated to verify the numbers or figures. This process is usually performed by having a detailed discussion with the industry experts.

However, we do not restrict our primary interviews only to the industry leaders. Our team covers the entire value chain while verifying the data. A significant number of raw material suppliers, local manufacturers, distributors, and stakeholders are interviewed to make our findings authentic. The current trends which include the drivers, restraints, and opportunities are also derived through the primary research process.

Market Estimation

The market estimation is conducted by analyzing the data collected through both secondary and primary research. This process involves market breakdown, bottom-up and top- down approach.

Moreover, while forecasting the market a comprehensive statistical time series model is designed for each market. Macroeconomic indicators are considered to understand the current trends of the market. Each data point is verified by the process of data triangulation method to arrive at the final market estimates.

Final Presentation

The penultimate process results in a holistic research report. The study equips key industry players to undertake significant strategic decisions through the findings. The report encompasses detailed market information. Graphical representations of the current market trends are also made available in order to make the study highly comprehensible for the reader.

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Video On Demand Market Size, Type Analysis, Application Analysis, End-Use, Industry Analysis, Regional Outlook, Competitive Strategies And Forecasts, 2023-2032